At an agency
A junior runs your account while learning on your spend.
With me
I run your account. A decade in. Same hands every week.
Now booking Q3 strategy engagements
The senior strategist you thought you were hiring.
Strategy, paid acquisition, conversion tracking, the weekly execution. One senior on it. No account manager filtering the conversation.
01 The brief
Built on the work.
Not the deck.
I do not come from a traditional marketing background. I started in design, learned how people think, and turned that into profit.
Over the last decade and $15M+ in managed ad spend, I work with founders the way I'd want someone working with me. Senior on the call, senior on the keyboard, written summary every Monday.
The agency model is not bad on purpose. It is bad because the senior who sold you the engagement is rarely the person doing your work. I am here to be the senior and the operator. Same person.
02 Services
Strategy on top.
Execution underneath.
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03 Process
How it actually works.
Four phases. No discovery calls that drag for three weeks. No deck for the sake of a deck.
- 01
Diagnostic call
Thirty minutes. You bring the account, the goals, the story. I walk in with a tracking audit and a sharp read on where the leak is.
- 02
Strategy + scope
Inside one week I send back a written strategy: positioning read, channel mix, tracking plan, scaling plan, KPIs, working timeline.
- 03
Rebuild + ship
Tracking goes first. Ads next. Strategy work runs in parallel through weekly working sessions. Founder on every key decision.
- 04
Weekly cadence
Same time every week, just you and me. What changed, what I am testing, what to kill. Decisions in the call, not in a deck a week later.
04 Selected work
Numbers first.
The story is inside.
Ecommerce Google Shopping
2.4x lift shopping roas
Vanity Resource had Shopping running but was getting buried by competitors with better feed data. I cleaned up the product feed, structured the campaigns by priority, and turned Shopping from a cost center into the brand's most efficient acquisition channel.
Read the breakdown→ Ecommerce Google Ads
1.9x lift blended roas
An online retailer with strong organic demand was running a single Performance Max campaign trying to do everything at once. I rebuilt the structure around brand isolation, smart feed segmentation, and clean server-side tracking, and turned a flat account into a predictable growth engine.
Read the breakdown→ Professional Services Google Ads
50% ad spend reduction
A real estate law firm was burning budget on broad-match keywords with broken conversion tracking. I rebuilt the account around intent, fixed the data, and cut spend in half while doubling qualified signups inside 90 days.
Read the breakdown→05 Why me
What the agency promised.
What I actually do.
At an agency
You talk to an account manager three days behind the work.
With me
You talk to me. Same person on strategy and execution.
At an agency
Decisions get filtered through layers and softened.
With me
Decisions get made on the call. Live, this week.
At an agency
They sold you a channel, then keep selling you channels.
With me
Strategy, scaling, paid, tracking. The whole program.
At an agency
You get a slide deck of impressions and CTRs.
With me
You get a written Monday summary. Numbers and decisions.
06 Reviews
★★★★★
“Conner is incredible at what he does. He knows what he is doing at a high level but is also able to break everything down and explain it to someone like me who wants to know every little detail.”
- ★★★★★
Conner has become such an important part of our small business journey. From the moment he created our very first logo to building our entire website and shaping our brand along the way, he has poured his creativity, heart, and talent into everything he's done for us. His work hasn't just met our expectations. It has meant something to us. Every time, he delivers exactly what we didn't even know we needed. We don't just recommend Conner. We're genuinely grateful for him. There is no one else we would ever want to trust with our business's image and story. He listens, he cares, and he brings our ideas to life in the most thoughtful and beautiful way.
- ★★★★★
Connor has helped us with several Facebook ads and optimizing our Google presence, and he has been absolutely fantastic to work with. He is incredibly responsive, works quickly and diligently, and holds himself to the highest standards. What really stands out is how well he listens so he can make thoughtful, strategic recommendations tailored to our needs. I highly recommend Connor and will definitely be using his services again.
- ★★★★★
Connor is great! I was one of his early clients years ago and together, we've literally tripled my business, all while cutting my cost of client acquisition in half!
- ★★★★★
Wonderful. Explains it thoroughly so I understand. More importantly, seeing great results in such a short time period.
- ★★★★★
What a great experience with Conner. I did a search because I had been having trouble managing things on my own and his name popped up. Glad it did.
07 FAQ
The questions
founders ask first.
What services do you offer?
I work with founders and owners as their senior marketing operator. Full strategy and the execution to back it up. Marketing roadmap, scaling plan, paid acquisition across Google and Meta, conversion tracking, and the weekly working sessions to keep it moving. One person on it, not a team of juniors.
How is this different from hiring an agency?
At most agencies the owner sells the work, an account manager runs the relationship, and a junior runs your account. Three layers of telephone before the work reaches your campaigns. With me there is one layer. Same person on the strategy call, on the keyboard, and on the weekly summary.
Project work versus monthly retainer?
Both. One-time projects make sense for a clean tracking rebuild, a strategy sprint, or an audit. Monthly retainers make sense when you want me embedded as a fractional senior marketing lead, meeting weekly with the founder and running the program. I will tell you on the call which one fits your situation.
How long does a full setup take?
A clean tracking rebuild takes one to three weeks depending on the stack. A full Google Ads rebuild runs four to six weeks before the account stabilizes. Meta moves faster, usually two to four weeks. A complete marketing-strategy reset with execution on top of it lives in a 60 to 90 day window.
What makes you different from other marketers?
I lead with the diagnosis, not the credentials. I will not run ads against broken tracking or build a strategy I cannot execute. I work in your account, not over your shoulder, so the work is auditable. And I send a written weekly summary every Monday, so the founder always knows what changed and why.
Ready to talk
Stop hiring people who learn on your account.
Talk to me directly. Same person on the call as on the work.