Every page,
in one place.
The whole site, mapped. If you came looking for something specific and the nav did not surface it, it is here.
Start here
Free tools & frameworks
- All free tools
- AI Visibility Check
- llms.txt Checker
- AI Crawler Checker
- The AI crawler directory
- GPTBot
- OAI-SearchBot
- ChatGPT-User
- ClaudeBot
- Claude-User
- Claude-SearchBot
- PerplexityBot
- Perplexity-User
- Google-Extended
- CCBot
- Applebot-Extended
- Meta-ExternalAgent
- Answer library: every question in one place
- Google Ads Setup Checklist (free PDF)
- Request my free ads audit
- What AI says about you (template)
- The Tracking Stack
- The Lead Quality Stack
- What a Google Ads audit costs
- All first-party benchmarks
- Home services: real cost per lead by trade
- The Ecommerce Tracking Accuracy Benchmark
- Google Ads benchmarks: 33 live accounts
- Are Google Ads clicks getting more expensive? 2023 to 2026
- Healthcare Google Ads cost per lead
- AI answers field report
- Meta Ads CPM by placement
- FAQ
- Client reviews, word for word
Who I work with
Diagnostic libraries
- Shopify Storefronts · 11 answers
- Conversion Tracking · 11 answers
- Lead Quality · 7 answers
- Hiring a Marketer · 12 answers
- Product Photography · 7 answers
- Medical Practice Marketing · 8 answers
- Law Firm Marketing · 8 answers
- Pre-Consent Tracking · 2 answers
- Wasted Ad Spend · 23 answers
Shopify Storefronts
- Can I customize a Shopify theme myself or do I need a developer?
- Does my Shopify store need a facelift or a full rebuild?
- How do I redesign my Shopify store without losing sales?
- How long does a Shopify store rebuild take?
- How much does a custom Shopify theme cost?
- How much does it cost to customize an existing Shopify theme?
- Should I hire a Shopify agency or a freelancer for my store rebuild?
- Should I redesign my Shopify store or buy a new theme?
- Should my Shopify ads land on product pages or a landing page?
- Why is my Shopify store so slow?
- Will redesigning my Shopify store hurt SEO?
Conversion Tracking
- How do I know whether Meta or Performance Max drove a sale?
- How do I set up the Meta Conversions API the right way?
- How does Shopify Checkout Extensibility break my tracking, and how do I fix it?
- What are enhanced conversions in Google Ads and how do I set them up correctly?
- What conversion value should I send to Google and Meta, and how do I keep them reconciling?
- What is Google Consent Mode and how does it work?
- What is server-side tracking?
- What's the difference between Google Tag Manager and GA4?
- Why don't my GA4 and Meta conversion numbers match?
- Why don't my Google Ads conversions match my Shopify orders?
- Why is my Shopify conversion tracking not working?
Lead Quality
- Do I need a CRM to run Google Ads for a service business?
- How do I import closed-won deals into Google Ads as offline conversions?
- How do I stop spam form submissions from inflating my Google Ads conversions?
- How do I track phone calls as conversions in Google Ads?
- Should I optimize Google Ads for form fills or qualified leads?
- Why are my Google Ads leads low quality?
- Why is my Google Ads cost per lead rising?
Hiring a Marketer
- Can one person run Google Ads, email, and a Shopify store's marketing?
- Do I need a new website, or should I fix my ads first?
- How do I find a marketing consultant for a home or furniture brand?
- How do I hire a marketer for my Shopify store?
- How much does it cost to hire a fractional marketer?
- I think my agency is wasting my Google Ads budget. How do I get an independent second opinion?
- Is Weebly shutting down? Should I move my website off it?
- Should I hire a freelancer, an agency, or a fractional marketer?
- Should I pay a marketer a monthly retainer or for a one-time project?
- What are the best alternatives to a marketing agency?
- What happens if my one-person marketer gets sick or quits?
- What questions should I ask before hiring a marketer?
Product Photography
- Do I need a photographer for a 100+ SKU Shopify catalog?
- How do I get lifestyle product photos without a studio shoot?
- How do I make sure AI product photos show my actual product?
- How many product photos should a product page have?
- How much does ecommerce product photography cost in 2026?
- Is AI product photography good enough for a Shopify store?
- Lifestyle photos or white-background photos: which does a product page need?
Medical Practice Marketing
- Can a medical practice run remarketing or Customer Match ads?
- Can a medical practice use Google Ads conversion tracking without violating HIPAA?
- Can I record and score patient phone calls for marketing?
- Do Healthgrades, Zocdoc and Vitals profiles affect AI answers, and how do I claim them?
- Do I need a BAA with my call tracking provider?
- How do you track which ads produce booked patients without sending PHI?
- Why do my healthcare keywords and ads keep getting restricted in Google Ads?
- Why doesn't ChatGPT name my practice?
Law Firm Marketing
- Are Google Local Services Ads worth it for lawyers?
- Can a law firm record and score intake calls for marketing?
- Do Avvo, Justia, Super Lawyers and FindLaw profiles affect AI answers, and how do I claim them?
- How do law firms track Google Ads leads to signed cases?
- What can lawyers say in Google Ads under bar advertising rules?
- What should a law firm pay per signed case from Google Ads?
- Why does ChatGPT get my law firm's details wrong, and how do I fix it?
- Why does ChatGPT recommend other law firms instead of mine?
Pre-Consent Tracking
Wasted Ad Spend
- Best practices for conducting an audit of my digital advertising account
- Can I see what my competitors pay per click on Google Ads?
- Do more clicks mean more sales on Google Ads?
- How can I identify if my online ad campaigns are overspending?
- How do ad fraud and click bots affect my digital advertising budget?
- How do I diagnose a low conversion rate on my ads?
- How do I know if my retargeting ads are wasting budget?
- How do I lower cost-per-click without losing conversions?
- How do I make ad copy more relevant and raise click-through rate?
- How should I structure an ad account to reduce waste?
- Is Performance Max wasting my budget?
- Is there a free Microsoft Ads (Bing Ads) audit?
- My campaign is not spending its budget. Should I raise bids?
- Should I build SEO pages for misspellings of my brand name?
- What are common mistakes that cause digital ad spending to go to waste?
- What are common reasons for high cost-per-click without sales?
- What do 'AI Max expanded matches' and 'landing page matches' mean in my search terms report?
- What is a good return on ad spend for an ecommerce business?
- What warning signs show my ads are targeting the wrong audience?
- When is it appropriate to pause underperforming keywords or ad groups?
- Which Google Ads match type mistakes waste ad spend?
- Which metrics should I monitor to catch poor ad performance?
- Which tools can help analyze ad spend efficiency in paid search campaigns?
Notes
- All posts
- Do Directory Profiles Help AI Search? Mine Backfired First
- How Long Does AI Search Optimization Take? I Checked at 30 Days
- Impressions Up 22%, Clicks Up Three (Why I Audit My Own Reports First)
- How to Check If AI Crawlers Can Reach Your Site
- How to Show Up in ChatGPT and AI Overviews When You're a Local Business
- What llms.txt Does, and Whether Your Business Needs One
- On 4 of 32 Sites Running the Bing Ads Tag, It Was the Only Thing Loading Clarity
- Does Google AI Mode Show Ads? 42 of 100 Local Hiring Answers Had One.
- I Measured My Copilot Citation Drop Against Its Best Five Weeks
- I Ran Six AI Search Audits. Crawler Access Was Almost Never the Problem.
- The Fields You Most Want to Change Are the Ones That Vanish
- A 200 Is Not Proof (The Redirect That Eats Your gclid)
- Four Ways a Site Launch Lies to You
- Migrating a Site That AI Assistants Already Cite
- The 51% of Conversions I Didn't Move to New Pages
- Why I leave about $50 a day unspent in my own Google Ads account
- Shopify Agentic Storefronts Run on Catalog Data
- Your Google Ads Audit Is Reading the Wrong Conversion Field
- Q4 Carried the Most Volume and the Worst ROAS
- The Foreign Hostname (Why I Check Where My Analytics Data Came From)
- The Preview Flag I Check Before Any Campaign Spends
- The Shopify Event With No Subscriber (What I Found Auditing My Own Build)
- The Ad Manager Job Is Going Away. I Know Because It Was Mine.
- 44 Agents Tried to Break My Case Studies. Three Succeeded.
- Cost Per Lead Is the Wrong Number for Home Services
- I Dismissed 1,476 of Google's Ad Recommendations
- What a Home Brand's 21x ROAS Hides
- Klaviyo Flows Built on Room Scenes for a Furniture Brand
- The $30K Shopify rebuild you probably don't need
- Shopify Storefront Audit: My 6-Pass Method
- Your AI Agent Doesn't Need a Brain
- The Content Engine Behind a Shopify Home Brand's Blog
- Nine GTM Tags in 90 Minutes (the build I used to do by hand)
- Why I Run Six Performance Max Campaigns Instead of One
- Why I'm Still Writing This Blog in 2026
- The Bing pixel that said YOUR_VALUE_HERE
- The Click Text Trigger Trap (Why I Rebuilt My Own Tracking)
- Free PDFs Without an Email Gate: How the Funnel Works
- The $32.99 Order Google Ads Reported as $148.95
- I Ran AI Max for Two Weeks Against a Manual Campaign
- The STACK Audit: 5 Tracking Layers I Check Before Touching a Bid
- The 5 Reasons Google Ads Says 'No Recent Enhanced Conversions'
- The Operator's Checklist for Spotting AI in Your Own Writing
- Why Performance Max Gets Credit for Shopping Conversions
- The Workflow That Lets Me Ship a Site in 24 Hours
Results
- All case studies
- Getting a Furniture Maker Off Weebly, On His Schedule
- A Practice Website and Its Ad Account, Cut Over Together
- A 224-Page Bilingual Website for a California Law Firm
- EZpanl: The Search Campaign I Killed Before It Ran
- The Consent Banner Said Yes. The Tags Heard No.
- The Conversion That Died When a Button Changed Its Name
- Pricing Every Qualified Law-Firm Call by Matter Type
- The Events Nobody Was Sending (Sugar Babies, Part Four)
- The Furniture Brand Whose Revenue Showed Up as Unassigned
- Sugar Babies, Part Three: A Storefront Facelift With No Replatform
- A Home Brand's Blog, Rebuilt Into an Engine That Ships Sixteen Posts
- From One Performance Max to Six: Scaling Sugar Babies After the Rebuild
- A 150-SKU Furniture Catalog, Built Solo in Under a Month
- How I Cut Spend in Half and Doubled Signups for Greenacre Law
- I Rebuilt My Marketing Site in 24 Hours
- How I Rebuilt a Single Performance Max Campaign Into a Growth Engine
- Vanity Resource: A Clean Feed Won Shopping
Machine-readable versions: XML sitemap llms.txt llms-full.txt