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The audit is free.
The fixing has a price.

Every audit I run costs nothing, including the AI Answer Snapshot that checks what ChatGPT, Gemini and Perplexity say about you. You pay only when I do the work: one-time projects run $2,500 to $20,000, and monthly runs $2,500 to $8,500/mo. There are no tiers in between to decode.

The custom Google Ads audit is free for any account at any spend level. I write it myself and send it back within 24 hours of read-only access. Get a free ads audit

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Who I am and how I work

Read the transcript

I'm Conner Crowe. I help ecommerce and service businesses get more customers from Google, and from AI assistants like ChatGPT. I run the website, the ads and the tracking as one system. Everything between the click and the customer. I started in graphic design, then web design, then in-house marketing, then inside agencies, where I saw the model break. The senior sells the work, and a junior learns on your account. So I went independent. The person on the call does the work. Tracking gets fixed first. You get a written summary every Monday, month to month, and you own everything I build. Ten years, more than $15 million in managed ad spend. A furniture store I built went from $5K in its first month to $56K, five months later. When I'm not working, I'm outdoors. Out there, you never guess when you can measure. I run accounts the same way. Start with a free ads audit. I write it myself, and it's back within 24 hours.

The pricing model

  1. Free audits · $0

    I look first and tell you what I would fix.

  2. One-time projects · $2,500 to $20,000

    A fixed price for one defined job, quoted from the audit before work starts.

  3. Monthly · $2,500 to $8,500/mo

    Month-to-month. At $8,500 it is the Fractional Marketing Lead seat.

Every audit
is free.

No fee for any of them. Account audits need read-only access, the home and furniture catalog audit reads your public store, and I take a limited number each month so each one gets real time. I write every one myself and send it back as a written report. No call needed.

What a free audit looks like

Three example pages on the same template I use for every custom audit, filled in for a made-up store so no client’s account is on show. Every page says so. Most real audits run 5 to 7 pages.

Example audit summary page for a made-up store: $48,212 spent in 90 days, a 5.1 return reported by Google Ads against 2.7 in Shopify, a chart of monthly spend against reported purchases and real orders, and the three things to do first. Flagged as an example. (opens a larger view)
Example summary. Three numbers, the trend behind them and the fixes to make first.
Example audit findings page for a made-up store: five findings in order of severity, starting with every purchase being counted twice. Flagged as an example. (opens a larger view)
Example findings, in order of severity. The first one is why the reported return is nearly double the real one.
Example audit Quality Score page for a made-up store: cost-weighted average 6.2, 41.7% of keyword spend rated below average for landing page, with a component table. Flagged as an example. (opens a larger view)
Example diagnostic page. Quality Score broken down by what Google is actually complaining about.

One-time projects run $2,500
to $20,000.

One defined job at a fixed price. I quote it from the free audit before any work starts, so you know the number before you commit. Larger multi-site work or migrations beyond that are quoted after the audit.

Where typical work lands

  • Fixing tracking typically $2,500

  • A catalog imagery batch: ten lifestyle renders plus one Meta ad set typically $2,500

  • A Shopify storefront usually $5,000 to $20,000

  • A product launch $8,000

  • A service-business site, up to about 40 pages from $10,000

  • A 200+ page site, or a migration of several hundred URLs $20,000

These are examples, not packages. The audit sets the scope and the scope sets the price.

One price, set scope

  • The Answer Plan (AI answers) $7,500

    Named correctly in ChatGPT and Google’s AI answers. The full check, a sixty minute walkthrough, the fixes, and a re-run at 90 days.

Monthly work runs $2,500
to $8,500 a month.

Month-to-month, no minimum term, and ad spend is never marked up. $2,500 a month buys one ad channel run end to end, tracking kept healthy, and a written report every Monday.

Add-ons, $1,500 a month each

  • A second ad platform +$1,500/mo

  • Landing pages and site upkeep +$1,500/mo

  • Imagery and creative +$1,500/mo

  • Lead-quality and call scoring +$1,500/mo

  • The strategy seat: a weekly working session and the plan +$1,500/mo

Four add-ons bring one channel to $8,500 a month, and that's the cap: one brand never pays more, and at the cap every add-on is included. At $8,500 it is the Fractional Marketing Lead seat. It usually fits brands spending $30K a month or more on ads. How that compares with a freelancer or an agency is in what a fractional marketer costs.

Several brands or locations are quoted separately.

AI answer visibility on its own is $2,500 a month, month-to-month: fixes every month (new answer pages, listings kept current, your review program) plus a monthly check of the same questions with a written report. How I measure it

What monthly work hands you

The exact templates I send clients, filled in for a made-up sample store, in the order an engagement runs. Pick a step, or let it play.

Example audit page, marked as sample data, titled The path forward. Phase one, fix the measurement: remove the duplicate purchase action, take add to cart out of bidding, send discounted order value. Phase two, bid control and query control: add a brand exclusion to Performance Max, split it by margin, stop promoting 27 products with clicks and no sales. (opens a larger view)

Week 1

The plan, in writing

  • Phases ordered by dependency, not by calendar. Nothing in phase two gets judged until the measurement in phase one is real.
  • Written down, so you can push back before a single setting changes.

Example page on the real audit template. The store and every number are made up.

Ecommerce Brands

Fix the tracking, then scale what produces revenue.

See the ecommerce program

  1. One-time projects

    Typical work: fixing tracking, a catalog imagery batch, a Shopify storefront (usually $5,000 to $20,000), a product launch ($8,000).

    $2,500 to $20,000

    Fixed price, quoted after the audit

    Proof: Emma Grace Home, a 150-product furniture store I launched solo: $5,387 in its first month, $56,182 in September. Read the case: A 150-SKU Furniture Catalog, Built Solo in Under a Month

    Start with a free ads audit

  2. Monthly

    $2,500 runs Google Ads or Meta end to end. Common add-ons for a store: the second ad platform, imagery and creative.

    $2,500 to $8,500/mo

    Month-to-month

    Proof: A vanity store from $24,595 a month to $116,129, on about $4,000 a month in ads. Read the case: Vanity Resource: A Clean Feed Won Shopping

    Start with a free ads audit
  3. Monthly at the cap

    Fractional Marketing Lead

    Monthly at the cap: every add-on, with strategy, channels, tracking, reporting and the operating cadence led directly by me. Usually fits accounts spending $30K a month or more on ads.

    $8,500/mo

    Month-to-month

    Proof: +147% non-brand revenue and a 1.9x blended ROAS lift in 90 days. Read the case: How I Rebuilt a Single Performance Max Campaign Into a Growth Engine

    Book a Strategy Call

Run a catalog-heavy home, furniture, or decor brand? See the specialist ecommerce path for the imagery and Shopping work.

Service Businesses

From lead volume to signed work.

See the service-business program

  1. One-time projects

    Typical work: fixing tracking, a service-business site (from $10,000 up to about 40 pages), a 200+ page site or large migration ($20,000).

    $2,500 to $20,000

    Fixed price, quoted after the audit

    Proof: Greenacre Law: a 224-page bilingual law-firm site, with 223 of 223 old URLs still resolving. Read the case: A 224-Page Bilingual Website for a California Law Firm

    Start with a free ads audit

  2. Monthly

    $2,500 runs one ad channel end to end. Common add-ons for a service business: lead-quality and call scoring, landing pages and site upkeep.

    $2,500 to $8,500/mo

    Month-to-month

    Proof: Hand & Wrist Institute: the practice site rebuilt off WordPress and its Google Ads account moved onto it in the same week, 276 live changes across two nights. Read the case: A Practice Website and Its Ad Account, Cut Over Together

    Start with a free ads audit
  3. Monthly at the cap

    Fractional Marketing Lead

    Monthly at the cap: every add-on, with strategy, channels, tracking, reporting and the operating cadence led directly by me. Usually fits accounts spending $30K a month or more on ads.

    $8,500/mo

    Month-to-month

    Proof: Greenacre Law: 236 recorded calls scored, and 132 qualified leads priced by matter type with the firm’s own numbers. Read the case: Pricing Every Qualified Law-Firm Call by Matter Type

    Book a Strategy Call

The scope
is the scope.

Every line below is something an agency might fold in to make the pitch feel bigger. None of it is included. Each omission keeps the program small enough that one senior operator can run it without compromising the work.

  1. 01

    A junior account manager

    There is no AM seat in any engagement. The senior operator on the sales call is the senior operator on every weekly working session. If you want a buffer between you and the work, hire an agency.

  2. 02

    Weekly reporting decks nobody reads

    A written Monday summary covers spend, leads or revenue, what changed, what is next. PDFs and slide decks are not included. The dashboard is the source of truth.

  3. 03

    24/7 support or guaranteed response times

    Slack is open during US business hours. Outside that window the response can wait until morning. Genuine production fires get triaged the same hour.

  4. 04

    Social media management

    I do not write or schedule organic Instagram, TikTok, or LinkedIn content. The Content Engine ships SEO blog posts to your CMS as drafts. That is the only owned-content output.

  5. 05

    Standalone design or branding services

    Ad creative gets built inside the program because the ads need to ship. Logos, brand identity systems, packaging, print collateral, and pitch decks are out of scope.

  6. 06

    Affiliate, influencer, or PR programs

    Not the work. If those channels matter for your brand, hire an operator who runs them. Trying to fold them in as a favor is how every program quietly fails.

Start with the audit, and I'll name the fix.

If the problem is one defined job, I will quote it as a one-time project. If a channel needs someone running it every week, that is monthly, and you add only the pieces you need. If strategy, acquisition, tracking and reporting all need one owner, that is the Fractional Marketing Lead seat at $8,500.

I do not make the larger engagement the default. I will recommend the smallest one that can fix the problem.

5.0 average from 11 Google reviews.

“Conner has been a great partner for GJ Styles. He's smart, responsive, and knows how to turn ideas into action and measurable results. I've lived many rodeos. This is no noise, just results. Highly recommended!”
Doug Diemoz · Former CEO of Crate & Barrel, GJ Styles · Google review
“Wonderful. Explains it thoroughly so I understand. More importantly, seeing great results in such a short time period.”
Olivia Streeton · Owner, Vanity Resource · Google review
“Conner has helped us with several Facebook ads and optimizing our Google presence, and he has been absolutely fantastic to work with. He is incredibly responsive, works quickly and diligently, and holds himself to the highest standards. What really stands out is how well he listens so he can make thoughtful, strategic recommendations tailored to our needs. I highly recommend Conner and will definitely be using his services again.”
Katy Bone · Founder, Blessings for Barrett · Google review

What a fractional
marketing lead is.

The top of the monthly range buys a seat. This is what the seat is, what it covers, and how it differs from the other shapes you could hire.

What is a fractional marketing lead?
A fractional marketing lead is a senior marketer who owns a company’s marketing strategy and execution on a part-time, ongoing basis. You get one experienced operator embedded in the business, running the work directly, without the cost of a full-time executive or the layers of an agency. Fractional means a fraction of the time, not a fraction of the seniority. The same role is often listed as a fractional marketing director or fractional head of marketing. The seat is the same.

What does a fractional marketing lead do?
They set the strategy, then do the work that strategy implies. In practice that means owning paid acquisition, conversion tracking, the weekly testing and reporting, and the calls where decisions get made. The defining trait is that the same senior person who decides what to do is the one who does it. There is no handoff to a junior and no account manager in between.

How much does a fractional marketing lead cost?
GoFractional’s October 2026 rate data puts senior fractional marketing leaders at about $173 an hour, roughly $7,500 to $12,000 a month at fifteen hours a week, far below a full-time senior hire once salary, benefits, and ramp time are counted. My audits are free. Monthly work runs from $2,500 for one ad channel to $8,500 for the full Fractional Marketing Lead seat, with each add-on $1,500 in between, month-to-month. One-time projects run $2,500 to $20,000. The pricing is published in full.

Is a fractional marketing lead an employee or a contractor?
A contractor. The engagement is a monthly agreement for a defined scope, not a payroll seat, so there is no salary load, no benefits, and no severance exposure. The work happens inside your accounts and your tools, and everything built stays yours when the agreement ends. Notice period is set in the agreement; mine is month-to-month.

How many clients does a fractional marketing lead work with at once?
A real fractional lead works with a small handful of companies at a time, usually three to six, because the model only works if one senior person has the bandwidth to be hands-on in each account every week. Anyone claiming to run twenty accounts personally is describing an agency, not a fractional engagement.

More on scope, access and terms in the full FAQ.

Bring the account and leave with the scope.

Get a free ads audit and I'll tell you in writing what I'd fix first and what it would cost, within 24 hours of read-only access. No call needed. If you'd rather talk founder to founder, a call is open too.

Get a free ads audit Or book a strategy call

Ask me anything about working together.

Every word here is from answers I wrote. If yours isn't covered, send it and I'll reply myself.

People usually ask

  • How much do you charge?
  • Is the audit really free?
  • How is this different from an agency?
  • Can you get my business mentioned in ChatGPT?