One-time projects
A bounded fix or build with a defined finish line, at a fixed price quoted from the free audit.
- Ecommerce and service
- $2,500 to $20,000Fixed price, quoted after the audit
One person who owns the result, from the ad to the customer.
Paying for marketing and can't tell what it brings in? I run all eight services myself for ecommerce and service businesses, so one person answers for the result and more of the spend turns into customers, from Google and from AI assistants like ChatGPT. Month to month, with no account managers in between.
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Who I am and how I work
Read the transcript
I'm Conner Crowe. I help ecommerce and service businesses get more customers from Google, and from AI assistants like ChatGPT. I run the website, the ads and the tracking as one system. Everything between the click and the customer. I started in graphic design, then web design, then in-house marketing, then inside agencies, where I saw the model break. The senior sells the work, and a junior learns on your account. So I went independent. The person on the call does the work. Tracking gets fixed first. You get a written summary every Monday, month to month, and you own everything I build. Ten years, more than $15 million in managed ad spend. A furniture store I built went from $5K in its first month to $56K, five months later. When I'm not working, I'm outdoors. Out there, you never guess when you can measure. I run accounts the same way. Start with a free ads audit. I write it myself, and it's back within 24 hours.
Two kinds of business, and the work changes with how each one earns revenue.
- Ecommerce Brands
Own the path from product discovery to repeat purchase.
Tracking, feeds, acquisition, storefront conversion, and lifecycle.
See the ecommerce program - Service Businesses
Own the path from search or click to qualified, closed work.
Call and form quality, CRM feedback, paid acquisition, and the landing experience that turns demand into real opportunities.
See the service-business program
Start with a free audit, then buy only as much as you need.
Every audit is free. After it, I quote a one-time project at a fixed price, run one channel monthly and add pieces as you need them, or take the whole commercial program as your Fractional Marketing Lead.
Monthly
One ad channel run end to end, with add-ons at a flat monthly price each.
- Ecommerce and service
- $2,500 to $8,500/moMonth-to-month
Fractional Marketing Lead
Monthly at the cap. Strategy and execution across the commercial system, led directly by me.
- Ecommerce and service
- $8,500/moMonth-to-month
What the work looks like
The exact templates I send clients, filled in for a made-up sample store, in the order an engagement runs. Pick a step, or let it play.
(opens a larger view) Week 1
The plan, in writing
- Phases ordered by dependency, not by calendar. Nothing in phase two gets judged until the measurement in phase one is real.
- Written down, so you can push back before a single setting changes.
Example page on the real audit template. The store and every number are made up.
Operator model and track record
8
Services, one operator
$15M+
Ad spend managed
10 yrs
In marketing
1
Senior on every call
The agency model
Five specialists and a PM layer.
- Account Manager
- Strategist
- Google Ads Specialist
- Meta Ads Specialist
- Tracking & Analytics
- Designer / Creative
The operator model
Conner Crowe
- Strategy · Tracking · Google Ads · Meta · Websites
- Same person on every call
- Same person on the keyboard
- Zero handoffs
Marketing Strategy & Leadership
You talk to me every week, and a written summary lands every Monday.
Typical timeline: 60 to 90 days to reset, ongoing thereafter.
- Strategy frameworks
- Notion
- Google Sheets
- GA4
- Looker Studio
What I see most often
- Marketing reports up to the founder but no one is steering it strategically
- Tactical work is happening across paid, organic, and email with no unifying thesis
- KPIs don't roll up to revenue, so it's unclear what's working
- Founder is the bottleneck on every marketing decision and burned out from it
I work with founders and owners directly across two verticals: DTC ecommerce brands and service businesses running paid lead-gen. The strategy work is the same: positioning, channel mix, growth thesis and KPI commitments tied to revenue. The execution work runs weekly, with the whole marketing program in one operator's hands instead of split across four agency juniors.
What I do
- Marketing strategy and quarterly roadmap built around real business KPIs
- Channel mix decisions across Google, Meta, organic, email, and direct
- Fractional marketing-lead engagement, weekly working sessions with the founder
- Hands-on execution across paid acquisition, tracking, and conversion
- A straight read on what's working and what to kill
What you receive
- · Written quarterly marketing plan with KPIs and timeline
- · Weekly working session with the founder
- · Monday written summary covering what changed, what is working, what is next
- · Direct Slack or email line for in-week decisions
You get the senior marketing operator most owners thought they were paying the agency for.
Conversion Tracking & Analytics
I reconcile Google Ads against GA4 and write down every gap.
Typical timeline: 1 to 3 weeks depending on stack complexity.
- GTM
- GA4
- Server-side GTM
- Stape
- WhatConverts
- Meta CAPI
- Shopify
- WooCommerce
Talk about Conversion Tracking→
The questions I get most are answered in my conversion tracking library.
What I see most often
- Google Ads and GA4 conversion numbers do not agree, and nobody trusts either
- Lead-gen forms count every spam submission as a conversion
- Shopify checkout-extensibility broke the purchase pixel and nobody noticed
- Server-side tagging exists on paper but is misfiring on the alternate checkout domain
- Phone calls and offline conversions never make it back into the ad platforms
If your reporting is off, every campaign decision downstream is off too. I audit your attribution path, then rebuild it so the numbers you optimize on are the numbers tied to revenue.
What I do
- GA4 + GTM audit and rebuild, server-side where it earns its keep
- Call tracking (WhatConverts or similar) wired into Ads where it matters
- Form, phone, and checkout conversions validated end-to-end
- Ads ↔ GA4 reconciliation, so the numbers in the two systems agree
- Offline-conversion imports for sales pipelines that close off-platform
What you receive
- · Tracking audit document covering every conversion path
- · Cleaned and validated GTM container (yours, not a fork)
- · Conversion-quality scorecard with which events fire where
- · Written documentation so the next person can read the stack
You get a tracking stack you can trust before you spend another dollar.
Websites & Landing Pages
The build goes live on your domain, and you own it.
Typical timeline: 1 week for a single landing page. Most Shopify storefront builds launch in 2 to 3 weeks (2 to 4 for a small catalog; larger migrations are quoted after the audit).
- Shopify
- Astro
- Liquid
- Webflow
- Cloudflare Pages
- GTM
- Klaviyo
Talk about Websites→
The questions I get most are answered in my Shopify storefront library.
What I see most often
- The Shopify storefront is dated and the agency quote to fix it is $30K and twelve weeks
- Paid traffic lands on the homepage because there is no real landing page for the campaign
- Catalog ads underperform because half the SKUs ship with bare-product imagery and no lifestyle scenes
- The site was built by someone who never had to run paid ads against it
- Tracking was bolted on after launch instead of wired in from day one
Most marketing programs don't need a new site. Some do. For ecommerce brands: custom Shopify themes, storefront rebuilds, and full catalog buildouts (see the Emma Grace Home case study, a 150-SKU furniture store I launched solo). For service businesses: single-purpose landing pages for each campaign or service line, built in Astro or your existing stack. Conversion tracking is wired in before launch, and the same operator is on the build as on the strategy call.
What I do
- Custom Shopify theme builds and theme customizations, no page-builder layer in the way
- Landing pages for paid traffic, on Astro or in your existing stack
- Full brand catalog buildouts, including lifestyle and product imagery shipped through my in-house pipeline when the catalog has gaps
- Conversion tracking wired in at launch, not retrofitted (GA4, GTM, server-side container, Meta CAPI, Klaviyo)
- Catalog SEO foundation: collection structure, internal linking, product copy built to rank
- Page-speed and Core Web Vitals work so the campaigns are not paying for slow pages
- Editorial design system, not a Squarespace template fork
What you receive
- · Working storefront or landing page on your domain, in your hands
- · Customized theme or page templates
- · Tracking wired in at launch (GA4, GTM, server-side container, Meta CAPI)
- · Lifestyle and product imagery rendered through the production pipeline if the catalog needs it
- · Documentation so the next person can pick the codebase up
You get a destination wired for the marketing program from day one, built by the operator who runs the program.
Selected builds
Storefronts, service sites, and paid landing pages, built from each brand's real content. The same operator who runs the marketing program builds the destination. The full offer, with pricing and case studies, lives on my Shopify storefronts page.
Google Ads Management
I review your search terms and negatives every week.
Typical timeline: 4 to 6 weeks to stabilize, ongoing optimization after.
- Google Ads
- Google Merchant Center
- Shopping feed tools
- Looker Studio
Talk about Google Ads→
The questions I get most are answered in my wasted ad spend library.
Need a one-time diagnosis instead? Compare the audit service and cost
What I see most often
- Broad-match keywords pulling in queries that have nothing to do with the business
- Performance Max claiming credit for branded search that would have converted organically
- No isolated brand campaign, so non-brand performance looks better than it is
- Shopping feed missing GTINs, product titles, or margin-tier custom labels
- No weekly search-terms review, so the negative list goes stale
Two playbooks under one operator. For service businesses, it's Search-first: match-type discipline, query mining, geo-targeting, Smart Bidding tuned to qualified leads (not lead volume). For ecom, it's Shopping + Performance Max: feed engineering, exclusions, intent themes, Smart Bidding tuned to net revenue. Both start with a clean tracking foundation. A decade and $15M+ in managed spend across both.
What I do
- Account audit, restructure, and clean-room rebuild where needed
- Search, Shopping, and Performance Max with isolated brand and clean feed signal
- Negative keyword strategy with weekly search-terms review
- RSAs and asset groups written to filter the wrong traffic out
- Conversion-value optimization tied to real margin, not top-line revenue
What you receive
- · Restructured account with documented logic (brand isolation, ad-group strategy, bidding)
- · Negative-keyword list maintained weekly
- · Reporting dashboard tied to real business KPIs
- · Monday written summary covering changes, tests, and decisions
You get an account that scales without burning budget on the wrong queries.
Meta Ads Management
I rebuild the Pixel and Conversions API and confirm deduplication.
Typical timeline: 2 to 4 weeks to a working baseline, ongoing creative cadence after.
- Meta Ads Manager
- Meta CAPI
- GTM
- Shopify / WooCommerce
- Creative testing frameworks
What I see most often
- Pixel and CAPI deduplication broken, so Meta is double-counting or missing events
- Creative all looks like ads, so audiences scroll past
- Audience structure built around interests when Meta would rather optimize broadly
- Reporting set up around CTR and CPM, neither of which ties to revenue
- No creative testing cadence, so winning ads do not refresh and fatigue hits
Meta is a creative game with a tracking floor underneath it. For service businesses, that's on-platform lead forms tuned to qualified leads, with offline conversion imports closing the loop. For ecom, it's catalog ads, dynamic creative, prospecting + retention split, all on a clean Pixel + CAPI foundation. Same writing discipline either way: copy and creative briefs that filter for the buyer, not the engagement metric.
What I do
- Pixel + Conversions API audit and repair
- Creative brief development and rapid testing cadence
- Audience structure that respects how Meta works in 2026
- Reporting that ties Meta spend to revenue instead of impressions
- Hands-on copywriting for ad sets, not handed off to a creative shop
What you receive
- · Rebuilt Pixel + CAPI with deduplication confirmed
- · Creative testing framework with weekly ad-set decisions
- · Reporting dashboard tied to revenue, not engagement counts
- · Monday written summary
A Meta program judged on leads, not engagement.
Email Marketing
I set up five core flows in your own Klaviyo account.
Typical timeline: 2 to 4 weeks to build the core flow suite, ongoing campaigns after.
- Klaviyo
- Shopify
- Meta CAPI
- GA4
What I see most often
- The only flow running is a default welcome email nobody styled
- Abandoned checkout and browse abandonment are off, so warm buyers slip away
- Campaigns go out from a generic template that looks nothing like the brand
- No post-purchase or winback, so first-time buyers never become repeat buyers
- Email revenue is a mystery because nothing is attributed back to the flow
Most stores leave the easiest revenue on the table: the buyer who already knows you. I build the full Klaviyo flow suite and the campaign calendar on top of it, with hero emails designed in your brand rather than a stock template. Every flow is wired to real store events and tied back to revenue, so you can see what email is worth.
What I do
- Full Klaviyo flow suite: welcome, abandoned checkout, browse abandonment, post-purchase, winback
- Branded hero emails designed to match the storefront, not a stock template
- Campaign calendar planned around launches, promotions, and the catalog
- List segmentation and deliverability cleanup so the right people get the right send
- Revenue attribution so you can see what each flow is worth
What you receive
- · Five core flows live and tested in your Klaviyo account
- · Branded hero email designs you own
- · Segmentation and a campaign calendar
- · A monthly revenue read on what email is contributing
You get a retention channel that earns while you sleep, in your brand, tied to revenue.
Selected flow design
Six emails from the flow suite I designed and wrote for Emma Grace Home, a High Point furniture store. Welcome through win-back on one template system, so every send reads as the same store. Tap any email to read it.
Product Photography & Visual Assets
I render your own products into styled rooms with no studio booking.
Typical timeline: Days per batch once the brand look is locked.
- Shopify
- In-house render pipeline
- Meta catalog
- Klaviyo
Talk about Product Photography & Visual Assets→
The questions I get most are answered in my product photography library.
What I see most often
- Half the catalog ships with bare product-on-white shots and no lifestyle context
- Catalog ads underperform because the creative has no scene to sell the feeling
- A studio shoot is billed per SKU and takes weeks you don't have
- New SKUs sit without imagery, so they never make it into ads or collections
- The lifestyle photos that do exist look nothing like each other
Catalog ads and product pages live or die on the imagery, and a studio shoot is billed per SKU and booked weeks out. I render your real products into styled room scenes and clean white-background packshots in-house, matched to a locked brand look and held to a 99% fidelity bar. Each render is checked against your real product, and only the scene around it changes. New SKUs get a full set in days.
What I do
- Photorealistic lifestyle scenes, one real product per styled room
- Clean white-background studio packshots, multiple angles per product
- A locked brand look so every image feels like one catalog
- Held to a 99% product fidelity bar, checked against the real product
- Images sized and shipped for Shopify galleries, ads, and email
What you receive
- · Lifestyle scenes and studio packshots for your selected SKUs
- · A locked brand-look reference so future batches stay consistent
- · Web-ready files for storefront, ads, and email
- · A consistent set that makes the whole catalog look like one shoot
You get a consistent lifestyle catalog at a fraction of studio cost, fast enough to keep up with new SKUs.
Selected production work
Supplier photo in the corner, finished scene behind it. Same piece, same hardware, held to a 99% fidelity bar. All nine are live on the Emma Grace Home store, rendered in-house. No photographer, no studio day.
AI Search Visibility
I re-run your fixed question set at 90 days and show what changed.
Typical timeline: 10 working days, with a re-measure at 90 days.
- Google Business Profile
- Google Search Console
- Bing Webmaster Tools
- Schema.org
What I see most often
- Rankings and traffic look healthy but inbound volume has quietly changed
- Competitors get named in answers you never appear in
- Your listings disagree with each other across directories, so you resolve as more than one business
- Nobody can tell you where you stand, only that you should publish more
Search used to end in a list you could rank in. More of it now ends in a short answer that names two or three businesses, and if you are not one of them nothing in your reporting changes. Rankings hold. Traffic looks normal. The phone is quieter and no line item explains it. I measure what the assistants say when someone asks who to use in your category, capture every answer on the record, and separate the two problems sitting underneath. Being findable comes from your own site. Being recommended comes from what the rest of the web says about you, and that second one is usually where the work is.
What I do
- A fixed question set written for your category and your market, printed in the report
- Every answer captured, dated, and scored on a published scale
- A confidence range on every rate, because one run is an anecdote
- An entity and listing audit across the sources those answers are built from
- A ranked fix list, the top seven items first and the rest in an appendix
What you receive
- · The full answer set, captured and dated
- · A scored visibility read with confidence ranges
- · An entity and listing conflict report
- · A prioritized fix list, top seven first
- · A re-measure on the identical questions at 90 days
You find out where you stand, what is keeping you out, and which fixes are worth paying for before you buy any of them.
What founders ask
before signing on.
If yours isn't here, it'll be the first one I cover on a discovery call.
Do you do all eight services or can I pick one?
Pick whichever fits. Most engagements start with conversion tracking because everything else depends on it, but if your tracking is already in good shape I can start anywhere. I'll tell you on the discovery call whether you need what you think you need.
What is the minimum engagement?
The audit is free, so there is no paid minimum to find out what is wrong. The smallest paid engagement is a one-time project at a fixed price quoted from the audit, typically $2,500 for a tracking fix. Monthly work is month-to-month, with no minimum term. Google Ads and the strategy work both need time to compound, so I will tell you up front how long a fair read takes. The decision to stay is yours.
How do you set goals?
On the discovery call I want to hear three numbers from you: current monthly spend, current CPL or ROAS, and the realistic 90-day target. From there I will tell you whether the target is achievable and what the lever is. If your goals do not match the spend, I will say so on the call.
Who owns the work after the engagement ends?
You. I work inside your accounts using your logins, not mine. When the engagement ends, you keep the GTM container, the Google Ads account, the Meta Business Manager, the documentation, all of it. Nothing leaves with me.
Will you sign an NDA?
Yes. Standard practice. I sign mutual NDAs with most retainer clients and confidentiality is implicit in everything I do, NDA or not. If you have your own NDA template, send it over and I will sign before the discovery call.
What if it is not working after a few months?
You can end the engagement at the end of any month. I won't lock you into an annual contract. If something isn't working you and I should both be looking at the data on the same call and deciding whether to adjust, pivot, or part ways.
Scoping, pricing and terms are covered in the full FAQ.
Not sure which service
you need? Start here.
Get a free ads audit. I'll read the account myself and tell you in writing where to start, within 24 hours of read-only access. No call needed. If you'd rather talk first, a call is open too.