The person you work with.
If you've been sold by a senior and handed to a junior, here's who works your account: me. I'm Conner Crowe. I work from Spokane Valley, in the Spokane, WA area. I help ecommerce and service businesses get more customers from Google and from AI assistants like ChatGPT, Gemini and Perplexity. I run the website, the ads and the tracking as one system, working as an independent fractional marketing lead. My one offer is called The Operator Engagement, and I take on a small handful of founders at a time. The person on the call does the work.
I work with Shopify and ecommerce brands, including Emma Grace Home, a furniture store I designed and run marketing for, and with service businesses across the United States. I have ten years in marketing and more than $15M in managed ad spend behind me, and I still run the Google Ads, Meta, tracking and storefront work myself. I hold Google's current Search and AI-Powered Shopping ads certifications, and both links go to Google's own verification page. My custom Google Ads audit is free at any spend level and comes back within 24 hours of read-only access.
This page exists because if you're thinking about hiring me, you should know who's going to be on your account: me, with no team in between.
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Who I am and how I work
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I'm Conner Crowe. I help ecommerce and service businesses get more customers from Google, and from AI assistants like ChatGPT. I run the website, the ads and the tracking as one system. Everything between the click and the customer. I started in graphic design, then web design, then in-house marketing, then inside agencies, where I saw the model break. The senior sells the work, and a junior learns on your account. So I went independent. The person on the call does the work. Tracking gets fixed first. You get a written summary every Monday, month to month, and you own everything I build. Ten years, more than $15 million in managed ad spend. A furniture store I built went from $5K in its first month to $56K, five months later. When I'm not working, I'm outdoors. Out there, you never guess when you can measure. I run accounts the same way. Start with a free ads audit. I write it myself, and it's back within 24 hours.
I did not come up
through the agency ladder.
I started in design. The job was to make things people wanted to look at. The lesson was figuring out why some things stop you and other things do not. That is the lesson the rest of this career runs on.
From there I moved into performance marketing. Over the last decade I've managed $15M+ in ad spend across Google, Meta, Shopping and Performance Max, with the conversion tracking underneath all of it. Lead-gen, ecom, B2B, local service. The vertical changes and the diagnosis pattern stays the same.
I worked inside agencies long enough to see exactly where the model breaks. The senior who sells the engagement is rarely the person doing the work. The work gets handed to a junior who is learning on your account. The reports get written by someone three days behind. Nobody does it on purpose. The structure is bad for the client.
I went independent in late 2024. Now founders reach me directly, and I write each client a summary every Monday. The agency offering, without the agency.
The outdoors is where I spend my time, and it taught me the discipline the work runs on. Read the terrain before you pick a route. Check your position often. Never guess when you can measure. I run an account the same way. Tracking first, one clear route, a written check every Monday.
I work the whole stack.
Most marketing problems turn out to be design, tracking or copy problems.
I went to college for graphic design. I worked as a web designer. I worked as a graphic designer. I worked in marketing. Then I stacked all of it into one seat.
Graphic design
College training plus working as a designer. Brand systems, typography, color, layout, art direction. Where the eye for craft starts and where bad creative gets caught before it ships to a feed.
Web design + build
Front-end work and conversion-focused landing pages. The reason I can ship a tracking fix, a hero image, or a CRO test in the same session rather than waiting on a dev shop. Most recently Emma Grace Home: 150+ products on Shopify, launched solo in under a month. Read the build
In-house marketer
Years inside marketing teams as the person shipping the work. Built the instinct for what creative converts versus what just looks nice in a deck.
Fractional marketing lead
The seat I sit in now. Strategy plus paid plus tracking plus creative oversight, because I have already done each piece, not just the last one. The full stack of skills in one operator instead of four hires.
One operator with a modern toolkit.
The work an agency splits across four juniors and a project manager, I run as one program. That's only possible because the volume work runs through a workflow I built and tune myself. It handles the mechanical layer: catalog scraping, image rendering, ad-variant drafting and audit assembly. The same pipeline rendered every product image in the Emma Grace Home catalog, 150+ products and zero product shoots.
Every program opens with a written brand constitution: voice, palette, factual claims, what not to say. The workflow runs against that constitution. I review every output before it ships. Every claim before it goes in a deck. Every render before it touches your catalog. The audit trail records exactly what produced what.
The workflow buys back judgment time for positioning calls, what to kill, and the strategy you're paying me for. The craft-heavy work stays mine. I document the whole connected web of it in The Operator Lab.
Five rules.
I don't break them.
Tracking first.
I won’t run ads against broken data. The tracking gets fixed before anything else moves.
One senior on every call.
Same person on strategy. Same person on execution. No handoff between the call and the keyboard.
Founder direct.
No account manager filtering the conversation. You talk to me. Decisions get made in the call, not in a deck a week later.
Written Monday summary.
Every week. Numbers, decisions, what changed, what is next. So nothing lives only in a meeting that already happened.
You own the work.
I work inside your accounts, not over your shoulder. When the engagement ends, you keep everything I built.
What I
work inside.
- Notion
- Google Sheets
- GA4
- Looker Studio
- GTM
- Server-side GTM
- Stape
- WhatConverts
- Meta CAPI
- Shopify
- WooCommerce
- Astro
- Liquid
- Webflow
- Cloudflare Pages
- Klaviyo
- Google Ads
- Google Merchant Center
- Meta Ads Manager
- Shopify / WooCommerce
- In-house render pipeline
- Meta catalog
- Google Business Profile
- Google Search Console
- Bing Webmaster Tools
- Schema.org
New stack on your side? I have probably already wired it up for another founder. If not, I will learn it on my time, not yours.
“Conner has helped us with several Facebook ads and optimizing our Google presence, and he has been absolutely fantastic to work with. He is incredibly responsive, works quickly and diligently, and holds himself to the highest standards. What really stands out is how well he listens so he can make thoughtful, strategic recommendations tailored to our needs. I highly recommend Conner and will definitely be using his services again.”
Same person on the audit as on the work.
Add me as a read-only user and I'll write the audit myself: a tracking read and where the leak is, 5 to 7 pages, back within 24 hours of access. No call needed. If you'd rather talk first, a call is open too.