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Storefronts & landing pages

The destination, built by the operator who runs the traffic.

Ecommerce web design for paid traffic: custom Shopify themes, storefront facelifts, and landing pages. Conversion tracking wired in before launch, page speed treated as money, and the same person on the build as on the ad account. From $5,000. Two to four weeks, not a quarter.

Book a 30-min scoping call Or see the builds first

01   The math

The quote is $30K.
The problem is smaller.

The storefront looks dated, so an agency quotes a redesign: five figures, a quarter of meetings, and a migration that puts your checkout, your tracking, and your SEO equity at risk in the same month. Most stores do not need that. They need the destination brought up to the caliber of the traffic they already pay for, by someone who knows exactly which pages the ad spend lands on.

  • $30K The agency quote founders bring me for a storefront redesign
  • 12 wks The timeline attached to that quote
  • $5,000 Where a full build starts here
  • 2-4 wks Kickoff to launch, tracking included

02   What I build

Three shapes.
Every build is one of them.

The first call sorts out which one you are. If the honest answer is that your current site is fine and the problem is upstream, I will say that instead.

Ecommerce

Custom Shopify theme

A theme built for your brand, not a template fork with your logo dropped in. Catalog and collection architecture, product page templates designed for paid traffic, page speed treated as a ranking and conversion input. You own the theme when it ships.

A 150-plus SKU furniture storefront went from kickoff to public launch in under a month, theme and catalog imagery included.

Read the case study

Ecommerce

Storefront facelift

Most stores doing $1M to $20M do not need a replatform. They need the storefront brought up to the caliber of the catalog without touching the checkout, the tracking, or the SEO equity underneath. Custom cards, merchandising, reviews surfaced, all staged on a theme copy and shipped without the store going down.

Sugar Babies got custom product cards, a re-merchandised homepage, and 195-plus reviews surfaced. Zero replatforms, zero downtime.

Read the case study

Service businesses

Landing pages and fast sites

Single-purpose landing pages for each campaign or service line, or a full static site that loads instantly and exists to convert paid traffic. Built in Astro or your existing stack. No page builder rent, no plugin stack to babysit.

My own site: fourteen pages, three free tools, and a 25-page PDF, built and shipped in 24 hours.

Read the case study

03   Why the marketer builds it

Web designers hand off.
I keep running it.

A storefront built by a designer gets judged on how it looks at handoff. A storefront built by the person who runs your traffic gets judged on what it converts, every week, in a written Monday summary. That difference shapes every build decision below.

  • 01

    Tracking is wired before launch

    GA4, GTM, the server-side container, and Meta CAPI go in during the build, not as a retrofit after the designer hands off. The day the site goes live, the ad account can already see what happens on it.

  • 02

    Pages are built for the traffic you pay for

    Every template gets designed with the ad click in mind: what the visitor was promised, what they see first, where the next step is. A site built by someone who has never run paid traffic against a page reads beautifully and converts poorly.

  • 03

    The catalog works as hard as the theme

    Collection structure, internal linking, product copy built to rank, and lifestyle imagery from the in-house render pipeline when the catalog has gaps. The storefront is merchandising, not decoration.

  • 04

    The build runs through the system

    The same system that runs my client accounts builds the storefronts: a written record of every build before yours, a playbook for every repeatable step, and a verification pass before anything ships. That is why the timeline reads in weeks. The long version is in the essay on selling the system. Read it here

04   Selected builds

Real catalogs.
Clickable end to end.

Live client sites and concept builds, each built from the brand's real content. The concepts are full working sites built to pitch a rebuild, which is its own argument for the timeline.

Siding tool manufacturer build

Shopify · live store

Siding tool manufacturer

View the live build
Baby & nursery boutique build

Shopify · live store

Baby & nursery boutique

View the live build
Moving company site build

Service business · live site

Moving company site

View the live build
Mortgage originator site build

Service business · live site

Mortgage originator site

View the live build
Custom dining table commissions build

Landing page · paid traffic

Custom dining table commissions

Live build available on request
McKenzie Scaffold & Shoring build

Landing page · paid traffic

McKenzie Scaffold & Shoring

Live build available on request
Auto Air Online build

Auto parts · design handoff

Auto Air Online

View the live build
Reclaimed-wood vanities build

WooCommerce · concept

Reclaimed-wood vanities

View the live build

05   Pricing

From $5,000.
Published, like everything else.

The number is a floor, and it is on the pricing page with every other price I charge. Real scope gets set on a thirty-minute call once I have seen the catalog and the current site.

Storefront Build

A storefront or site build for when the destination is the bottleneck. Shopify for ecommerce, a fast static build for service businesses. I wire tracking before launch.

from $5,000 / project

One-time · 2 to 4 weeks

  • →Custom Shopify theme or static site, built in code you own
  • →Catalog and collection structure for ecommerce
  • →Page templates built for paid traffic to land on
  • →Conversion tracking wired before launch: GA4, GTM, server-side, Meta CAPI
  • →Lifestyle and product imagery from the in-house pipeline when the catalog has gaps
  • →Documentation the next person can pick up
Scope the build

06   FAQ

What founders ask
before a build.

The seven I hear most. The full decision library, theme versus facelift versus rebuild with every question answered in full, lives at /shopify-storefront/. No gate on any of it.

How much does a custom Shopify theme cost?
Here, a full storefront build starts at $5,000 and most land between $5,000 and $12,000 depending on catalog size and how much imagery the catalog needs. The agency quotes founders bring me for the same scope start around $25,000 and run a quarter or more. The difference is not corner-cutting. It is one senior operator running a build system instead of a team billing hours.

Does my store need a full rebuild or a facelift?
Usually a facelift. If your checkout converts, your tracking works, and your SEO has equity, a replatform puts all three at risk to fix a visual problem. I upgrade the storefront on its existing theme first: cards, merchandising, speed, trust. A full rebuild is for stores whose theme genuinely blocks the catalog or the buying flow, and I will tell you which one you are on the first call.

How long does the build take?
A single landing page ships in about a week. A facelift on an existing theme usually lands in one to two weeks because nothing replatforms. A full Shopify storefront with catalog buildout runs two to four weeks from kickoff to launch. Those windows include the tracking work, not design alone.

Will a redesign hurt my SEO or my ad account?
A careless one will. Redirects, page speed, structured data, and the landing pages your campaigns depend on all carry equity a redesign can burn. That is the argument for the person who runs the traffic running the build: I know exactly which URLs the ad spend lands on and which pages rank before anything gets touched. Facelifts keep the URL structure entirely.

Do you build on page builders?
No. Shopify themes get built in Liquid, service sites get built in Astro. No drag-and-drop layer between you and the code, no monthly page-builder rent, no plugin stack that breaks in a year. The trade is honest: you get a faster, cleaner site, and future edits go through me or any developer, not a visual editor.

Do you only build on Shopify?
Ecommerce builds ship on Shopify. The theme is code you own, and no platform I have built on matches its ad integrations and app ecosystem. Service businesses get a fast static build in Astro instead, because a store engine is weight they do not need. If your catalog already runs well on WooCommerce or BigCommerce, a replatform is a conversation, not a default.

Who owns the build when it ships?
You do. The theme lives in your Shopify account, the site lives in your hosting, the tracking lives in your containers, and the build ships with documentation the next person can read. If the engagement ends the day after launch, you keep everything.

Ready to talk

Bring the store.
Leave with a scope.

Thirty minutes on the phone. Bring the current site and what you spend to send people to it. I will tell you whether you need a facelift, a rebuild, or neither, and what it would cost.

Book a 30-min scoping call hi@connercrowe.com

Storefronts are one of seven disciplines in the Operator Engagement. See how the build fits the full program.