Your website, built by the person who runs your ads.

Yes. Emma Grace Home (emmagracehome.com) is a furniture store I launched solo on Shopify: the storefront design, the shop-by-room navigation and 150+ products with every image rendered in-house. It went from kickoff to launch in under a month. It did $5,387 in sales in its first month, April 2026, and $56,182 in September. The full write-up is in the case study, and the store is live for you to click through.

Here, a full storefront build starts at $5,000 and most land between $5,000 and $20,000 depending on catalog size and how much imagery the catalog needs. An agency quote for the same scope carries a team and a longer calendar. The difference is one senior operator running a build system instead of a team billing hours.

Usually a facelift. If your checkout converts, your tracking works, and your SEO has equity, a replatform puts all three at risk to fix a visual problem. I upgrade the storefront on its existing theme first: cards, merchandising, speed, trust. A full rebuild is for stores whose theme genuinely blocks the catalog or the buying flow, and the free audit tells you in writing which one you are on. Home, furniture and decor stores can start with the free catalog audit, which reads your public store. Any other store gets the free ads audit from read-only access.

A single landing page ships in about a week. A facelift on an existing theme starts at $5,000 and is quoted with the scope, usually shorter than a build, because nothing replatforms. Most full Shopify storefronts launch two to three weeks from kickoff, and the published window for a small catalog is two to four. Large catalogs and migrations run longer and are quoted after the audit. Those windows include the tracking work, not design alone.

A careless one will. Redirects, page speed, structured data, and the landing pages your campaigns depend on all carry equity a redesign can burn. That’s the argument for the person who runs the traffic running the build: I know exactly which URLs the ad spend lands on and which pages rank before anything gets touched. Facelifts keep the URL structure entirely.

No. Shopify themes get built in Liquid, service sites get built in Astro. No drag-and-drop layer between you and the code, no monthly page-builder rent, no plugin stack that breaks in a year. The trade is honest: you get a faster, cleaner site, and future edits go through me or any developer, not a visual editor.

Ecommerce builds ship on Shopify. The theme is code you own, and no platform I’ve built on matches its ad integrations and app ecosystem. Service businesses get a fast static build in Astro instead, because a store engine is weight they do not need. If your catalog already runs well on WooCommerce or BigCommerce, a replatform is a conversation, not a default.

You do. The theme lives in your Shopify account, the site lives in your hosting, the tracking lives in your containers, and the build ships with documentation the next person can read. If the engagement ends the day after launch, you keep everything.