Free marketing tools. No signup to see the result.
Type in your website, and in about ten seconds you'll see whether ChatGPT and other AI tools can find and read it. Below that are the checklists, references and guides I use with clients.
Free checks
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AI Visibility Check
Does ChatGPT name your business when a buyer asks?
Type in your website. First I check whether ChatGPT and other AI tools can get into your site and read it. Then you get ten questions your customers might ask, to try in the AI tools yourself. A simple scorecard shows who they recommend instead of you. No signup.
Run the AI Visibility Check -
llms.txt Checker
A newer file some sites add for AI tools. Most small businesses don't need one yet.
llms.txt is a short file some sites add to point AI tools at their best pages. This checks whether you have one and whether it's set up right, and tells you plainly whether it's worth your time.
Check your llms.txt -
AI Crawler Checker
Which AI bots can read your site?
Every site has a small settings file, robots.txt, that tells search engines and AI tools where they may go. This reads yours and shows, one AI tool at a time, which it lets in and which it keeps out.
See which AI tools get in
Want to know what a bot is before you block it? The AI crawler directory covers 12 AI bots (the checker also covers Googlebot and bingbot): who runs each one, what it does, and how to allow or block it.
Run it yourself, on your own account.
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Google Ads Setup Checklist PDF
A free PDF you can download without an email gate.
Ten Google Ads setup settings that can drain a budget, plus the thirty-day plan to fix them. It is a self-serve PDF, not a review of your individual account.
Download the Google Ads Setup Checklist PDF -
What AI Says About You
Ten questions to ask ChatGPT and Google’s AI about your business, a log for the answers, and a fact ledger.
The check I run before every AI answer snapshot, written out so you can run it yourself: ten buyer questions, a dated log for every answer, and a listing-accuracy ledger that shows where each wrong fact comes from. Readable on the page, or download the PDF or the Google Sheets CSVs. No email.
Open the template: What AI Says About You
The method, written down.
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The Tracking Stack
For ecom: how GA4, GTM, Google Ads, and Meta should be wired for a Shopify store.
My opinionated reference architecture for conversion tracking on Shopify. The pieces, the order they get wired, what server-side earns you, and what to leave alone. The starting point I take into every ecom tracking rebuild. Read on the page or download the 25-page PDF to hand to your developer.
Read the stack: The Tracking Stack -
The Lead Quality Stack
For service businesses: CRM, call tracking, and the closed-won feedback loop that makes Smart Bidding work.
My opinionated reference architecture for service-business and lead-gen accounts. CRM as the source of truth, server-side tracking as the spine, call tracking + form scoring as the lead-quality layer, and offline conversion imports as the closing feedback loop that ties Smart Bidding to actual revenue (not lead volume). Read on the page or download the 25-page PDF to hand to your developer.
Read the stack: The Lead Quality Stack -
First-Party Benchmarks
Six reports measured on live accounts and graded answers, not an industry survey.
Google Ads benchmarks across 33 live accounts, healthcare cost per lead by practice type, Meta Ads CPM by placement, home-services cost per lead by trade, the Ecommerce Tracking Accuracy Benchmark, and the AI answers field report. All anonymized and aggregated, with the sample size stated next to every figure.
Read the benchmarks: First-Party Benchmarks
The guides I use with clients.
- Wasted Ad Spend Library
The diagnosis library. Twenty-three answers to the questions founders bring to a leak audit.
- Conversion Tracking Library
For ecom: eleven answers on why your GA4, Meta, and Shopify numbers do not reconcile.
- Lead Quality Library
For service businesses: seven answers on why Google Ads produces cheap leads that never close.
- Medical Practice Marketing Library
For practices: eight answers on what paid advertising under HIPAA actually permits.
- Law Firm Marketing Library
For law firms: eight answers on measuring Google Ads in signed cases instead of leads.
- Pre-Consent Tracking Library
For law firms, practices and stores: two answers on what your site sends before a visitor consents.
- Shopify Storefront Library
The decision library: theme, facelift, or rebuild, and what each one costs.
- Hiring a Marketer Library
The decision library: freelancer, agency, or one operator, and how to vet whoever you pick.
- Google Ads Audit Cost Guide
What an independent audit costs in 2026 across five service tiers.
- Solo Senior vs Agency
Where each one wins, including where the agency is the right answer.
- The Operator's Field Notes
The full method behind every deliverable I produce. Free, no email required.