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The Voice
Audit Checklist.
Twelve patterns that make copy read as machine-written. Three sweeps that remove most of the signature in ten minutes. The same checklist I run on every page of this site before it ships, on a single printable sheet. If your reader's "this feels off" filter is tripping, this is why.
No signup. No nurture sequence. Just the PDF.
What's inside
Five things this checklist will give you
the next time you write.
- 01
The twelve patterns your readers can already spot.
Em dashes used as filler. Decorative triplets. "Not just X, but Y" constructions. Empty intensifiers. Corporate verbs. Buzzword adjectives. Cliché openers. Empty preambles. Wisdom-rhetoric. Excessive parallel construction. Marketing-template phrasings. Adjective stacks. Each one is named, defined, and shown with a one-line fix cue.
- 02
A three-step sweep that runs in ten minutes.
The em-dash sweep. The intensifier sweep. The triplet check. Three Find & Replace passes that strip 80 percent of the signature without forcing a full rewrite.
- 03
A before/after table you can mimic.
Six side-by-side rewrites. The machine-flavored version on the left, the operator version on the right. Read it once and the rhythm difference becomes obvious.
- 04
A short list of what NOT to cut.
Italic emphasis. Short fragments for rhythm. Repetition for effect. Specific lists of three when three is right. The patterns above are common AI tells, not banned in human writing. Don't be paranoid about your own voice.
- 05
A printable artifact, not a blog post to scroll.
Two pages. Tape it next to your monitor. Run the sweep before you ship anything customers will read.
Honest fit check
Built for operators who use AI in the writing loop.
Use this if
You write with an LLM in the loop and your published copy ships under your name.
You've noticed your own writing starting to sound like everyone else's LinkedIn posts and want to fix it.
You run a marketing team or agency and want a shared voice standard your writers can be measured against.
You're a senior buyer reading vendor copy and want a clean vocabulary for what makes a piece feel hollow.
Skip this if
You don't use AI in your writing process and your prose is already specific. You don't need this list.
You want a treatise on AI ethics or detection software. This is operator-level editing, not policy.
You write technical documentation only. Most of these tells matter for marketing prose, not API docs.
Two pages. Twelve tells in two columns on page one. The three-step sweep and the before/after table on page two. Tape it next to your monitor and run it before you ship.
Need this run on your whole site?
Bring me your homepage.
I'll show you which
tells are tripping.
The same multi-agent voice sweep I ran across all fourteen pages of this site, applied to yours. One pass returns a ranked list of every offender, by severity, page by page. You decide what to fix.