Skip to content

Free PDF · No email required

The Google Ads
Setup Audit.

Ten settings quietly draining your ad budget, and the thirty day plan to plug them. Most accounts I audit have at least six of them wrong right now. The median waste on a $25K a month account is $11,250 every month, before any optimization.

Download the audit (PDF, 1.4 MB) Or run the live calculator
Want a one-week check-in once you've read it?

I'll email you in seven days asking which fixes you got to and offer to walk you through any that stuck. One email, no list, no funnel.

No signup. No nurture sequence. Just the PDF.

What's inside

Five things you will know
by the time you finish reading.

  1. 01

    Which of the ten common settings are wrong in your account.

    A sixty second self assessment with a clear scoring model. No login required, no tools to install.

  2. 02

    How much each broken setting is actually costing you.

    Every red flag leads with the typical dollar bleed for a $25K a month account, ranked by impact.

  3. 03

    How to fix each one, with the exact menu path.

    No vague advice. Each section gives you the literal click path inside Google Ads or GA4.

  4. 04

    A worksheet that tells you your real annual waste.

    Fillable PDF fields plus a companion live spreadsheet on this site. The number you get is conservative.

  5. 05

    A four week plan to clean it all up.

    The same sequence I run with new clients. Quick wins on day one. Compounding lift by day forty five.

Honest fit check

Built for owners spending real money on Google Ads.

Use this if

You spend $5K a month or more on Google Ads.

Your agency reports look fine but your sales team thinks the leads are garbage.

You run Performance Max and want to know what it is actually doing under the hood.

You want a checklist your team or agency can be measured against.

Skip this if

You spend under $1K a month. The fundamentals matter, but the dollar impact is too small to be worth restructuring an account over.

You are looking for a beginner's "what is Google Ads" overview. This assumes you already run an account.

You want a marketing pep talk. This is technical, opinionated, and dry.

01 / 01 Ready to read it?

Twenty five pages. Twelve minutes to read. The PDF is yours, no email gate, no follow-up sequence. The only ask, on page twenty three, is to book a free thirty minute audit if you decide you want help.

Download the audit (PDF) Run the calculator instead

Already read it?

Bring me the number
you found. I will tell
you what to do with it.

Thirty minutes on a screen share. A ranked, screenshotted list of every red flag in your actual account. The exact conversions to track. A thirty day action plan with rough ETAs. Honest take on whether you should DIY or hire, even if it is not me.

Book a free thirty minute audit Send a quick note instead