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00   Pricing

Pricing. The whole list.

No discovery deck before you see a number. Most consultants hide pricing on purpose. I publish it because the buyers worth my time read a price floor and know within thirty seconds whether the math works for their business.

  • Free 25-page Setup Audit PDF
  • $2,500 One-time sprint, flat fee
  • $3,950/mo Mid retainer floor
  • $8,500/mo Full program floor
Book a 30-min scoping call→ Get the free 25-page audit→

01   Why I publish pricing

The filter is
the point.

Agencies hide pricing because their pitch is the product. A discovery deck, a strategy session, a slow ascent to a number designed to feel inevitable. I do not sell that way. The number is on the page. If $8,500 per month is outside what your business can carry, you stop reading and the call gets saved on both sides. If it fits, the call is a working session about the program, not a price negotiation.

The booked-call rate on this page is lower than a gated landing page. The close rate on the calls that come through is much higher. That trade is the entire point. Transparent pricing pre-qualifies. It costs me volume and earns me fit.

The prices below are floors. Real scope is set on a thirty-minute call once I have looked at your account, your spend, and the work in front of you. No mystery markup. No surprise invoices. No tier you only hear about after you sign.

02   Free

The 25-page
Setup Audit PDF.

No email gate. No newsletter capture. The whole thing downloads with one click.

Free · No gate

Google Ads Setup Audit (PDF)

The same ten settings I check first when I take over a new Google Ads account. Twelve minutes to read. Twenty five pages. Page twenty three asks if you want a free thirty minute audit run live on your account. That is the whole pitch.

$0 Download now

12 min read · Public PDF

  • Account-structure red flags, ten of them, with screenshots
  • The Smart Bidding settings most accounts have wrong
  • Conversion tracking sanity check, three minutes to run
  • The keyword and search-terms audit script you can paste in
  • The thirty day plug-the-leaks plan if you find the issues yourself
Get the free audit (PDF)→

03   Sprint tier

One-time
productized engagements.

Scope-bounded, flat-fee projects designed to ship a single valuable thing in two to six weeks. Three options: one for service businesses, two for DTC home brands. Each is the lowest-commitment way to see the work before deciding on a retainer.

  • Service businesses · lead-gen

    Tracking Sprint

    Numbers you can trust before you spend another dollar.

    $2,500 project

    2 to 4 weeks

    A one-time rebuild of your conversion tracking and lead quality plumbing. The foundation everything else compounds on.

    • Full audit of current tracking, call routing, and CRM flow
    • WhatConverts or similar wired into Google Ads and GA4
    • Form quality scoring rubric authored to your service lines
    • Offline conversion import pipeline from your CRM
    • Documentation the next person on the account can read
    See the tracking sprint→

  • DTC home · furniture · decor

    Catalog Sprint

    Your top sellers photographed and running in a live ad set inside two weeks.

    $2,500 project

    14 days

    Productized first engagement for home brands. Ten lifestyle renders of your top SKUs plus one Meta ad set live. The smallest valuable thing the imagery pipeline ships.

    • Brand constitution snapshot, one-page reference
    • Ten SKUs rendered, two scenes each, twenty images
    • One Meta ad set built, copy written, live on your account
    • Vision QA plus fidelity audit trail
    • Working call at end of week 2 to plan next step
    See the catalog sprint→

  • DTC home · furniture · decor

    Lookbook Sprint

    A finished lifestyle imagery library without booking a studio.

    from $7,500 project

    4 to 6 weeks

    Full one-time studio shoot run through the in-house pipeline. Brand constitution authored, finished lifestyle imagery library shipped for your top SKUs.

    • Brand constitution authored with your approval
    • 30 to 60 SKUs rendered, 3 to 6 scenes each
    • Vision QA plus 99% fidelity audit trail
    • Pushed to Shopify gallery slots via GraphQL
    • Google Merchant 2025 compliant metadata
    See the lookbook sprint→

04   Mid retainer

Active management.
Three month minimum.

For brands spending $10K to $30K per month on paid media and ready to commit to a quarter of focused work. One operator, written Monday summary, weekly working sessions. Two flavors, one per vertical.

  • Most popular

    Service businesses · lead-gen

    Lead Quality + Channels

    The budget moves toward leads that close, not leads that fill a report.

    from $4,500 /mo

    3 month minimum

    Mid-tier retainer for service businesses spending $10K to $30K monthly on paid acquisition. The Tracking Sprint plus active management of Google Ads, and Meta Ads where the audience fits. Smart Bidding tuned to closed-won, not lead volume.

    • Everything in the Tracking Sprint
    • Active Google Ads management
    • Meta Ads where the audience fits
    • Weekly written Monday summary
    • Quarterly re-plan against the original 90-day plan
    See the program→
  • Most popular

    DTC home · furniture · decor

    Imagery + Shopping

    New SKUs land photographed, fed, and selling in the same quarter.

    from $3,950 /mo

    3 month minimum

    Quarterly imagery refreshes plus the full Google Shopping and PMax program and feed engineering. The acquisition workhorse for brands launching SKUs each quarter.

    • Everything in the Lookbook Sprint, ongoing
    • Quarterly batches as new SKUs land
    • Google Shopping plus PMax management
    • Merchant Center health and feed engineering
    • Monthly written ROAS review
    See the program→

On-ramp · Not ready for the Core retainer?

Foundations

$2,500 /mo

90-day initial term · graduation review at month 3

The 90-day on-ramp for accounts not yet at the Core retainer commitment. Google Ads only, async, execution against your existing strategy. Built to stabilize the account in a quarter and surface the gaps the Core program is built to close.

What is included

  • Google Ads management only
  • Execution against your existing strategy
  • Standardized monthly written report
  • Async support during US business hours
  • Account hygiene, negative-keyword maintenance, bid-strategy upkeep
  • Month-3 graduation review: renew Foundations, or move to Core at $4,500/mo with full scope

What requires the Core retainer instead

  • Direct strategist access (Core retainer only)
  • New strategy work, offer design, landing-page input (Core retainer only)
  • Multi-channel layer: Meta, LinkedIn, Shopping feed engineering (Core or Full only)
  • Weekly working sessions and Monday written summary (Core or Full only)
Start with Foundations→

05   Full program

Fractional CMO.
Six month minimum.

The fractional marketing lead seat. Strategy, channels, tracking, reporting, landing pages or imagery depending on the vertical. One senior operator running the whole program. Half-time commitment to the account. Replaces the agency model entirely.

  • Service businesses · lead-gen

    Full Service Brand Program

    A senior marketing lead running the whole program, without the full-time hire.

    from $8,500 /mo

    6 month minimum

    Fractional marketing lead retainer for service businesses with $30K to $100K monthly media spend. Strategy, channels, tracking, landing page builds, reporting. Half-time senior operator commitment. Scales up for multi-location and PI-firm-scale operations.

    • Everything in Lead Quality plus Channels
    • Landing page builds for each campaign or service line
    • Marketing strategy authored quarterly
    • The Content Engine available as an add-on at a program rate
    • Direct Slack channel and monthly leadership review
    • Quarterly board-ready strategy doc
    See the program→

  • DTC home · furniture · decor

    Full DTC Program

    Your whole acquisition program in one senior operator's hands.

    from $8,500 /mo

    6 month minimum

    The fractional marketing lead seat for DTC home brands. Strategy, Google, Meta, imagery, tracking, reporting. One operator running the whole program. Replaces the agency model entirely.

    • Everything in Imagery plus Shopping
    • Meta catalog ads plus DCA plus CAPI program
    • GA4 plus GTM tracking program
    • The Content Engine available as an add-on at a program rate
    • Weekly working session
    • Monday written strategy summary
    • Direct line. No account manager.
    See the program→

Final monthly rate is set on the call after I have looked at your spend, your scope, and the half-time math. The floor above holds for accounts in the $30K to $50K monthly spend range; larger media programs pay more in proportion to the scope.

06   What I don't sell

The scope
is the scope.

Every line below is something an agency might fold in to make the pitch feel bigger. None of it is included. Each omission is intentional. Each one keeps the program small enough that one senior operator can run it without compromising the work.

  • 01

    A junior account manager

    There is no AM seat in any engagement. The senior operator on the sales call is the senior operator on every weekly working session. If you want a buffer between you and the work, hire an agency.

  • 02

    Weekly reporting decks nobody reads

    A written Monday summary covers spend, leads or revenue, what changed, what is next. PDFs and slide decks are not included. The dashboard is the source of truth.

  • 03

    24/7 support or guaranteed response times

    Slack is open during US business hours. Outside that window the response can wait until morning. Genuine production fires get triaged the same hour. Everything else gets a real answer the next business day.

  • 04

    Social media management

    I do not write or schedule organic Instagram, TikTok, or LinkedIn content. The Content Engine ships SEO blog posts to your CMS as drafts. That is the only owned-content output sold here.

  • 05

    Standalone design or branding services

    Ad creative gets built inside the program because the ads need to ship. Logos, brand identity systems, packaging, print collateral, and pitch decks are out of scope.

  • 06

    Affiliate, influencer, or PR programs

    Not the work. If those channels matter for your brand, hire an operator who runs them. Trying to fold them in as a favor is how every program quietly fails.

  • 07

    White-label work for other agencies

    I do not subcontract under an agency name. Founder-direct only.

07   Who shouldn't hire me

If any of these
describe you, leave.

The list below is the most honest section on the site. The right-fit buyer reads it and feels seen. The wrong-fit buyer reads it and self-rejects, which saves a discovery call that was never going anywhere.

  • 01

    Under $10K per month in paid media spend

    Below that threshold the math on a senior operator does not work for either side. The Setup Audit PDF and the calculator at /calculator are the right starting points until spend grows into the program.

  • 02

    Looking for one of three quotes

    I do not pitch against a deck. The discovery call is a working session, not a sales presentation. If the deliverable in your head is three proposals to forward to a committee, find an agency.

  • 03

    You want an account manager between you and the work

    A buffer is what agencies sell. The whole point of this engagement is the senior on the call is the senior on the keys. If that direct exposure feels uncomfortable, the fit is wrong.

  • 04

    You want a weekly slide deck instead of working sessions

    Decks are theater. The written Monday summary plus a live working call moves the program forward. If reporting cadence is the deliverable you are buying, the value is not here.

  • 05

    You expect performance guarantees in the contract

    Paid media has no guaranteed outcomes. Anyone who tells you otherwise is either lying or about to. I commit to the program, the cadence, and the work. Numbers move because of the program, not because of the contract.

  • 06

    You want to pay on performance only

    Pay-on-performance models incentivize the operator to chase volume over quality. The retainer model is what aligns the operator with your actual P&L. If the only structure that fits your business is rev-share or CPL bounty, the fit is wrong.

  • 07

    Your business is in the first 90 days post-launch

    Zero-to-one work needs a different playbook. Wait until you have at least a few months of conversion data and $10K monthly spend, then come back.

Ready to talk

Priced it out.
Book the call.

Thirty minutes on the phone. Bring the account, the spend, the close rate or the catalog. The call is a working session, not a sales presentation. Walk out with a written plan and a number that fits.

Book a 30-min scoping call Or get the free 25-page audit How this compares to an agency hi@connercrowe.com
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