00 Process

The Operator Method. How I work with founders.

How The Operator Engagement runs. Every founder I work with goes through the same four stages. Diagnose, scope, ship, compound. Same person on the call as on the keyboard. No account manager filtering the conversation, no deck written by someone who has never seen the account.

4 Stages, in order
1 wk From call to written strategy
Mon Written summary, every week
1 Senior on every call

Overview

Four stages, in order. The fourth keeps going.

01
30 MINUTES, WITHIN A WEEK OF ASKING

Diagnostic call

Thirty minutes, and I walk in already knowing your account.
02
WITHIN ONE WEEK OF THE DIAGNOSTIC CALL

Strategy + scope

Inside one week, a written strategy you can push back on.
03
WEEKS ONE THROUGH THREE OF THE ENGAGEMENT

Rebuild + ship

Tracking goes first.
04
Every week, indefinitely · COMPOUNDING

Weekly cadence

Same time every week, just you and me.

01 Diagnostic call

Thirty minutes, and I walk in already knowing your account.

30 minutes, within a week of asking

Most calls in this category are sales calls dressed up as discovery. This one is the opposite. Before the call, I pull your tracking, your account structure, and the last ninety days of performance. On the call I tell you what I see, what is leaking, and whether the work makes sense for me to do. If it does not, I will tell you that too.

What you get

Tracking audit (Google Ads + GA4 + GTM) sent before the call
Honest read on whether the engagement makes sense
Two or three concrete fixes you can ship without me

02 Strategy + scope

Inside one week, a written strategy you can push back on.

Within one week of the diagnostic call

Inside one week of the call you get a written document. It is not a slide deck. It is a working strategy. The positioning read, what is wrong with the current channel mix, what the tracking has to look like before anything else gets touched, what the realistic scaling path looks like over ninety days, and the KPIs I use to know if it is working. You read it, push back where you want, and the scope locks from there.

What you get

Written strategy document (no decks)
Tracking rebuild plan
Ninety-day scaling plan with concrete KPI targets
Locked scope and weekly working timeline

03 Rebuild + ship

Tracking goes first.

Weeks one through three of the engagement

Tracking gets rebuilt first because nothing else matters if the data is lying. Google Ads conversion imports, GA4 events, GTM containers, server-side where it earns its keep. Then the ads work starts on top of clean data. Strategy work runs in parallel, not after. You are on every key decision in real time, not approving things three days late in a slide deck.

What you get

Conversion tracking rebuilt end to end
Campaign restructure with documented rationale
Weekly Monday written summary, every week
Direct line for anything time-sensitive

04 Weekly cadence

Same time every week, just you and me.

Every week, indefinitely

Same time every week, just you and me on the call. What changed in the account, what I am testing, what is working, what to kill. Decisions get made on the call, not deferred to a status update a week from now. Between calls you get the Monday written summary so nothing important lives only in memory. The cadence compounds. That is the whole point.

What you get

Weekly working session on the same calendar slot
Monday written summary in your inbox by 9am
Live decisions on the call, not in retrospect
Quarterly strategic re-plan

05 What this is not

How this differs
from an agency.

Not
A slide deck handed off to a junior
Is
A written strategy, executed by the same senior who wrote it
Not
A monthly report you read on a Friday afternoon
Is
A weekly Monday summary and a live call you actually use
Not
A pitched scope that grows quietly each quarter
Is
A locked scope, re-planned openly every ninety days
Not
Tracking left for last because it is hard
Is
Tracking rebuilt first because nothing else matters without it