00 Process
The Operator Method. How I work with founders.
Every founder I work with goes through the same four stages. Diagnose, scope, ship, compound. Same person on the call as on the keyboard. No account manager filtering the conversation, no deck written by someone who has never seen the account.
- 4 Stages, in order
- 1 wk From call to written strategy
- Mon Written summary, every week
- 1 Senior on every call
01 Diagnostic call
Thirty minutes.
30 minutes, within a week of asking
Most calls in this category are sales calls dressed up as discovery. This one is the opposite. Before we get on, I pull your tracking, your account structure, and the last ninety days of performance. On the call I tell you what I see, what is leaking, and whether the work makes sense for me to do. If it does not, I will tell you that too.
What you get
- Tracking audit (Google Ads + GA4 + GTM) sent before the call
- Honest read on whether the engagement makes sense
- Two or three concrete fixes you can ship without me
02 Strategy + scope
Inside one week I send back a written strategy: positioning read, channel mix, tracking plan, scaling plan, KPIs, working timeline.
Within one week of the diagnostic call
Inside one week of the call you get a written document. It is not a slide deck. It is a working strategy. The positioning read, what is wrong with the current channel mix, what the tracking has to look like before anything else gets touched, what the realistic scaling path looks like over ninety days, and the KPIs we will use to know if it is working. You read it, push back where you want, and we lock scope from there.
What you get
- Written strategy document (no decks)
- Tracking rebuild plan
- Ninety-day scaling plan with concrete KPI targets
- Locked scope and weekly working timeline
03 Rebuild + ship
Tracking goes first.
Weeks one through three of the engagement
Tracking gets rebuilt first because nothing else matters if the data is lying. Google Ads conversion imports, GA4 events, GTM containers, server-side where it earns its keep. Then the ads work starts on top of clean data. Strategy work runs in parallel, not after. You are on every key decision in real time, not approving things three days late in a slide deck.
What you get
- Conversion tracking rebuilt end to end
- Campaign restructure with documented rationale
- Weekly Monday written summary, every week
- Direct line for anything time-sensitive
04 Weekly cadence
Same time every week, just you and me.
Every week, indefinitely
Same time every week, just you and me on the call. What changed in the account, what I am testing, what is working, what to kill. Decisions get made on the call, not deferred to a status update a week from now. Between calls you get the Monday written summary so nothing important lives only in our heads. The cadence compounds — that is the whole point.
What you get
- Weekly working session on the same calendar slot
- Monday written summary in your inbox by 9am
- Live decisions on the call, not in retrospect
- Quarterly strategic re-plan
05 What this is not
Built on the work.
Not the deck.
- Not
A slide deck handed off to a junior
IsA written strategy, executed by the same senior who wrote it
- Not
A monthly report you read on a Friday afternoon
IsA weekly Monday summary and a live call you actually use
- Not
A pitched scope that grows quietly each quarter
IsA locked scope, re-planned openly every ninety days
- Not
Tracking left for last because it is hard
IsTracking rebuilt first because nothing else matters without it
06 Start here
Thirty minutes on the phone.
One clear set of next steps.
Talk to me directly. Same person on the call as on the work.