00 The Operator Note
A weekly note from inside real accounts.
Each Tuesday I send one teardown of a real account I worked on that week, one tracking pattern most founders get wrong, and one concrete benchmark from the home and furniture brands I run. No fluff, no upsell, no AI-generated takes.
Three minutes to read. Unsubscribe in one click. I read every reply.
01 What's in each issue
Three sections.
Same shape every week.
- 01
The Teardown
One anonymized real account each week. What the founder thought was broken, what was actually broken, and the exact fix list — match types, asset groups, audience signals, the tracking under it.
- 02
The Tracking Note
A short pattern from the week. Something I rebuilt, something I saw fail, or something most accounts have wrong and do not know it. GA4, GTM, server-side, conversion imports.
- 03
The Number
One concrete benchmark from the home and furniture brands I work with. Median CPC for a budget band, Shopping CTR by category, Performance Max share-of-spend at scale. Real numbers from real accounts.
02 What it isn't
Not a content engine.
A working note.
I am not building a newsletter empire. I am writing down what I would tell a friend who runs their own Shopify brand and asked me what I saw this week.
No AI-generated summaries of other people's work. No best-of round-ups. No sponsored placements. No "five tips" listicles. If a week has nothing worth saying, you do not get an issue.
If you are a founder running your own ads, or thinking about hiring senior help, this is built for you. If you are an agency owner looking for selling tips, it is not.
03 Last chance to subscribe