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00   Services

Strategy, execution, and the tracking that ties them together. One senior on it.

The full marketing program, run by one senior operator working directly with founders. Strategy and consulting on top. Conversion tracking, Google Ads, and Meta Ads underneath. No account managers in between.

  • 4 Services, one operator
  • $15M+ Ad spend managed
  • 10 yrs In the trenches
  • 1 Senior on every call

01   How it works

Two ways in.
Pick the one that fits.

Most engagements start with a discovery call. I will tell you which model fits your situation. No deck, no proposal that takes two weeks.

02   Service

Marketing Strategy & Consulting

One senior. Direct line. No agency layers.

Typical timeline

60 to 90 days to reset, ongoing thereafter

Platforms

  • Strategy frameworks
  • Notion
  • Google Sheets
  • GA4
  • Looker Studio
Talk about Marketing Strategy→
01 What I see most often
  • Marketing reports up to the founder but no one is steering it strategically
  • Tactical work is happening across paid, organic, and email with no unifying thesis
  • KPIs do not roll up to revenue, so it is unclear what is actually working
  • Founder is the bottleneck on every marketing decision and burned out from it

My approach

I work with founders and owners directly to build the strategy and run the execution. Not just paid ads. The whole marketing program. Positioning, channel strategy, scaling plan, KPIs, weekly cadence, and the hands-on operator work to make it move. Same person on the strategy call and on the keyboard.

What I do

  • Marketing strategy and quarterly roadmap built around real business KPIs
  • Channel mix decisions across Google, Meta, organic, email, and direct
  • Fractional marketing-lead engagement, weekly working sessions with the founder
  • Hands-on execution across paid acquisition, tracking, and conversion
  • Honest read on what is working, what is not, and what to kill

What you receive

  • · Written quarterly marketing plan with KPIs and timeline
  • · Weekly working session with the founder
  • · Monday written summary covering what changed, what is working, what is next
  • · Direct Slack or email line for in-week decisions

You get

You get the senior marketing operator most owners thought they were paying the agency for.

03   Service

Conversion Tracking & Analytics

Fix your tracking. Fix your reporting.

Typical timeline

1 to 3 weeks depending on stack complexity

Platforms

  • GTM
  • GA4
  • Server-side GTM
  • Stape
  • WhatConverts
  • Meta CAPI
  • Shopify
  • WooCommerce
Talk about Conversion Tracking→
02 What I see most often
  • Google Ads and GA4 conversion numbers do not agree, and nobody trusts either
  • Lead-gen forms count every spam submission as a conversion
  • Shopify checkout-extensibility broke the purchase pixel and nobody noticed
  • Server-side tagging exists on paper but is misfiring on the alternate checkout domain
  • Phone calls and offline conversions never make it back into the ad platforms

My approach

If your reporting is off, every campaign decision downstream is off too. I audit your full attribution path, then rebuild it so the numbers you optimize toward are the numbers that actually matter to the business.

What I do

  • GA4 + GTM audit and rebuild, server-side where it earns its keep
  • Call tracking (WhatConverts or similar) wired into Ads where it matters
  • Form, phone, and checkout conversions validated end-to-end
  • Ads ↔ GA4 reconciliation, so the numbers in the two systems agree
  • Offline-conversion imports for sales pipelines that close off-platform

What you receive

  • · Tracking audit document covering every conversion path
  • · Cleaned and validated GTM container (yours, not a fork)
  • · Conversion-quality scorecard with which events fire where
  • · Written documentation so the next person can read the stack

You get

You get a tracking stack you can trust before you spend another dollar.

05   Service

Meta Ads Management

Better creative. Cleaner signal.

Typical timeline

2 to 4 weeks to a working baseline, ongoing creative cadence after

Platforms

  • Meta Ads Manager
  • Meta CAPI
  • GTM
  • Shopify / WooCommerce
  • Claude
  • Creative testing frameworks
Talk about Meta Ads→
04 What I see most often
  • Pixel and CAPI deduplication broken, so Meta is double-counting or missing events
  • Creative all looks like ads, so audiences scroll past
  • Audience structure built around interests when Meta would rather optimize broadly
  • Reporting set up around CTR and CPM, neither of which ties to revenue
  • No creative testing cadence, so winning ads do not refresh and fatigue hits

My approach

Meta is a creative game with a tracking floor underneath it. I write the copy and direct the creative briefs so ads actually filter for buyers, then make sure the Pixel and CAPI setup is reporting back conversions cleanly enough that the algorithm has something to optimize toward.

What I do

  • Pixel + Conversions API audit and repair
  • Creative brief development and rapid testing cadence
  • Audience structure that respects how Meta actually works in 2026
  • Reporting that ties Meta spend to revenue, not just impressions
  • Hands-on copywriting for ad sets, not handed off to a creative shop

What you receive

  • · Rebuilt Pixel + CAPI with deduplication confirmed
  • · Creative testing framework with weekly ad-set decisions
  • · Reporting dashboard tied to revenue, not just engagement
  • · Monday written summary

You get

You get a Meta program built around real leads, with the data to prove it.

06   Specialty programs

One industry gets
its own program.

The core services above run for any brand. Home, furniture, and decor brands get a deeper build-out: an AI lifestyle photoshoot pipeline plus the full Shopping / PMax / Meta program. Same operator, vertical-specific surface area.

07   FAQ

What founders ask
before signing on.

The questions I get on most discovery calls. If yours is not here, it will be the first one I cover.

Do you do all four services or can I pick one?

Pick whichever fits. Most engagements start with conversion tracking because everything else depends on it, but if your tracking is already in good shape I can start anywhere. I will tell you on the discovery call whether you actually need what you think you need.

What is the minimum engagement?

For a one-time project, the minimum is a tracking audit, usually one to three weeks of scoped work. For a retainer, the minimum is three months, because Google Ads and the strategy work both need time to compound before performance stabilizes.

How do you set goals?

On the discovery call I want to hear three numbers from you: current monthly spend, current CPL or ROAS, and the realistic 90-day target. From there I will tell you whether the target is achievable and what the lever is. If your goals do not match the spend, I will say so on the call.

Who owns the work after the engagement ends?

You. I work inside your accounts using your logins, not mine. When the engagement ends, you keep the GTM container, the Google Ads account, the Meta Business Manager, the documentation, all of it. Nothing leaves with me.

Will you sign an NDA?

Yes. Standard practice. I sign mutual NDAs with most retainer clients and confidentiality is implicit in everything I do, NDA or not. If you have your own NDA template, send it over and I will sign before the discovery call.

What if it is not working after a few months?

You can end the engagement at the end of any month. I will not lock you into an annual contract. If something is not working you and I should both be looking at the data on the same call and deciding whether to adjust, pivot, or part ways.

Ready to talk

Not sure which service
you need? Start here.

Book a call. Bring the account, the numbers, and the story. I will tell you where to start.

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