00 Services
The Operator Engagement. The full marketing program, run by one senior operator working directly with founders. Marketing strategy and direction on top. Conversion tracking, Google Ads, Meta Ads, email, storefronts, and product photography underneath. No account managers in between.
01 How it works
Most engagements start with a discovery call. I will tell you which model fits your situation. No deck, no proposal that takes two weeks.
One-time scoped work with a fixed deliverable. Best when the goal is a clean rebuild of one piece of the stack.
Best for
Format
Fixed-scope engagement, 2 to 8 weeks depending on scope.
Embedded as your senior marketing operator on a monthly cadence. Strategy + execution + weekly working sessions with the founder.
Best for
Format
Monthly retainer, weekly working session, Monday written summary, direct line to me.
02 Service
One senior. Direct line. No agency layers.
Typical timeline
60 to 90 days to reset, ongoing thereafter
Platforms
My approach
I work with founders and owners directly across two verticals: DTC ecommerce brands and service businesses running paid lead-gen. The strategy work is the same: positioning, channel mix, growth thesis, KPI commitments tied to revenue, not dashboard filler. The execution work runs weekly, with the whole marketing program in one operator's hands instead of split across four agency juniors.
What I do
What you receive
You get
You get the senior marketing operator most owners thought they were paying the agency for.
03 Service
Fix your tracking. Fix your reporting.
Typical timeline
1 to 3 weeks depending on stack complexity
Platforms
My approach
If your reporting is off, every campaign decision downstream is off too. I audit your attribution path, then rebuild it so the numbers you optimize on are the numbers tied to revenue.
What I do
What you receive
You get
You get a tracking stack you can trust before you spend another dollar.
04 Service
Fix the structure. Fix the spend.
Typical timeline
4 to 6 weeks to stabilize, ongoing optimization after
Platforms
My approach
Two playbooks under one operator. For service businesses, it's Search-first: match-type discipline, query mining, geo-targeting, Smart Bidding tuned to qualified leads (not lead volume). For ecom, it's Shopping + Performance Max: feed engineering, exclusions, intent themes, Smart Bidding tuned to net revenue. Both start with a clean tracking foundation. A decade and $15M+ in managed spend across both.
What I do
What you receive
You get
You get an account that scales without burning budget on the wrong queries.
05 Service
Better creative. Cleaner signal.
Typical timeline
2 to 4 weeks to a working baseline, ongoing creative cadence after
Platforms
My approach
Meta is a creative game with a tracking floor underneath it. For service businesses, that's on-platform lead forms tuned to qualified leads, with offline conversion imports closing the loop. For ecom, it's catalog ads, dynamic creative, prospecting + retention split, all on a clean Pixel + CAPI foundation. Same writing discipline either way: copy and creative briefs that filter for the buyer, not the engagement metric.
What I do
What you receive
You get
A Meta program judged on leads, not engagement.
Selected ad creative
Built end to end, from the product render to the finished ad. No creative shop in the middle.
06 Service
Own the inbox. Earn the repeat.
Typical timeline
2 to 4 weeks to build the core flow suite, ongoing campaigns after
Platforms
My approach
Most stores leave the easiest revenue on the table: the buyer who already knows you. I build the full Klaviyo flow suite and the campaign calendar on top of it, with hero emails designed in your brand rather than a stock template. Every flow is wired to real store events and tied back to revenue, so you can see what email is worth.
What I do
What you receive
You get
You get a retention channel that earns while you sleep, in your brand, tied to revenue.
07 Service
Same hands on the build as the strategy.
Typical timeline
1 week for a single landing page, up to 4 weeks for a full Shopify storefront with catalog buildout
Platforms
My approach
Most marketing programs do not need a new site. Some do. For service businesses: single-purpose landing pages for each campaign or service line, built directly in Astro / Webflow / your existing stack, conversion tracking pre-wired at launch. For ecom brands: full Shopify storefronts and catalog buildouts (see the 150-SKU furniture case study). Same operator on the build as on the strategy call.
What I do
What you receive
You get
You get a destination wired for the marketing program from day one, built by the operator who runs the program.
Selected builds
Storefronts built from each brand's real catalog, clickable end to end. The same operator who runs the marketing program builds the destination.
08 Service
Real products. Styled scenes. No studio day.
Typical timeline
Days per batch once the brand look is locked
Platforms
My approach
Catalog ads and product pages live or die on the imagery, and a studio shoot runs $500 to $1,500 per SKU and weeks of lead time. I render your real products into styled room scenes and clean white-background packshots in-house, matched to a locked brand look, at 99% fidelity. The product stays exactly itself, only the scene around it changes. New SKUs get a full set in days.
What I do
What you receive
You get
You get a consistent lifestyle catalog at a fraction of studio cost, fast enough to keep up with new SKUs.
Selected production work
Real catalog products rendered in-house at 99% fidelity. No photographer, no studio day.
07 Specialty programs
The core services above run for any brand. Two verticals get a deeper build-out with a vertical-specific signature engine. DTC home brands get the in-house lifestyle photoshoot pipeline. Service businesses get the Lead Quality Engine. The Content Engine is a third, built once and run on a cadence for either vertical. Same operator on all three.
An in-house lifestyle photoshoot pipeline plus the full Google Shopping, PMax, Meta catalog, and feed program. For brands whose catalog photos are holding the ads back.
See the programThe Lead Quality Engine: call tracking, form scoring, CRM integration, offline conversion imports. Plus the full Google Ads + Meta Ads program. For law firms, healthcare, professional services, home services, B2B.
See the programA built-once, run-monthly system that produces brand-voiced SEO blog posts, each anchored to a product or service line, and ships them to your CMS as drafts. For brands whose blog is a cost, not an asset.
See the engine08 FAQ
The questions I get on most discovery calls. If yours is not here, it will be the first one I cover.
Ready to talk
Book a call. Bring the account, the numbers, and the story. I will tell you where to start.
