Real estate law firm
38% → 72%
Qualified-lead share, same $14K/mo media spend. The fix was upstream of the campaigns.
Read the case study →Free audit · No email gate · 72-hour turnaround
The free audit.
Any business running paid acquisition.
A custom 5-7 page audit for your account. E-commerce, service business, B2B. Drop your URL and tell me what's going wrong. I send back a written audit covering the conversion-tracking setup, the bid signal Smart Bidding is being fed, the top leak points by spend impact, and one specific recommendation you can ship without me. So you can see where the budget is going before paying anyone to touch it.
- → Conversion tracking stack audit (GTM + GA4 + Google Ads + Meta)
- → The signal Smart Bidding is optimizing against
- → Top three leak points ranked by spend impact
- → One specific change to ship this week
- → Vertical-tuned deliverable (catalog audit, lead-quality rubric, or general PPC depending on what you tell me)
No signup. No nurture sequence. No discovery call required to receive it. Built from public account data only. I do not need backend access to write the first audit.
01 What recent audits moved
Three numbers
from three verticals.
150-SKU furniture brand
Under $10K
Full catalog + theme + ad set shipped in under a month. Solo, no photographer.
Read the case study →Shopify home brand
+22%
Contribution-margin per click after the Smart Bidding value-rule fix. Six-week rebalance.
Read the post →02 What you get back
The deliverable
matches your business.
The form asks what kind of business so the audit isn't generic. Three flavors, all 5-7 pages, all 72 hours, all free, all written by me.
FLAVOR 01
Home / furniture / decor.
The Catalog Lifestyle Gap Audit. Image-coverage scan, alt-text gap analysis, top 10 SKUs ranked by revenue signal vs imagery investment, two competitor snapshots, one sample lifestyle render of your worst-offender SKU.
For DTC home brands on Shopify. Direct link →
FLAVOR 02
Service business.
The Lead Quality Audit. Conversion-tracking stack review, primary-conversion signal review, closed-won webhook architecture, top three intake leak points, sample qualified-lead scoring rubric tuned to your vertical.
For law, healthcare, home services, professional. Direct link →
FLAVOR 03
Other e-commerce or B2B.
The Tracking + Smart Bidding Audit. GTM container audit, GA4 event review, the conversion signal Google Ads + Meta are optimizing against, the top three changes to ship before you spend another dollar. Tuned to your stack.
For apparel, beauty, supplements, B2B services, anything else. Use the form above.
03 Why this audit, not a discovery call
The agency model
starts with a sales call.
The senior who sold you the engagement is rarely the person doing the work. I run this differently. The first deliverable is a written audit you can read on your phone. If the audit is sharp, you book a call to talk through the findings. If it isn't, you keep the PDF and you saved 30 minutes. No nurture sequence. No three-call discovery dance.
The audit goes to the same operator who would do the work. I write it personally over 4-6 hours of your account data. That's why it takes 72 hours instead of 72 seconds.
One audit · Vertical-tuned · 72 hours
Drop your URL.
I'll send back the audit.
No email gate. No discovery call required. The same operator who would do the work writes the audit.