38% → 72%
Qualified-lead share, six-month pre vs 90-day post rebuild.
Free audit · No email gate · 72-hour turnaround
The lead quality audit
for service businesses.
A custom 5-7 page lead quality audit for your Google Ads account. Drop your URL. I send back a written audit covering your conversion-tracking setup, your primary-conversion signal, the closed-won loop into Google Ads + Meta, top three intake leak points, and a sample qualified-lead scoring rubric tuned to your service vertical. So you can see where the spend is going and what to change first.
- → Conversion-tracking stack audit (GTM + GA4 + Google Ads + Meta)
- → Primary-conversion event review (the Smart Bidding signal)
- → Closed-won webhook architecture for your CRM
- → Top three intake leak points ranked by spend impact
- → Sample qualified-lead rubric tuned to your vertical
No signup. No nurture sequence. No discovery call required to receive it. Built from your public ad creatives, site, and intake forms — I do not need account access.
01 What the audit moved last quarter
From 38% qualified
to 72%. Same spend.
A real estate law firm hired me in February. Google Ads at $14K per month, Max Clicks bid strategy, six different form conversions firing. The partners said the leads were unusable.
+41%
Closed-won deal count, same media spend, same six-month window.
$0
Change in monthly budget. The fix was upstream of the campaigns.
The full case study, the four-step fix, and the closed-won webhook spec are written up in detail. Read the case study →
02 What the audit looks at
Three checkpoints
before I write a word.
CHECK 01
The signal.
What conversion event is set as primary in Google Ads. Whether the value passed is a form-fill (junk) or a qualified-lead score (signal). Whether the closed-won loop exists or the algorithm is bidding blind.
CHECK 02
The intake.
Form fields, qualification rubric, call routing, response time. The three leak points that most service businesses have in their first-touch funnel. Ranked by spend impact.
CHECK 03
The loop.
Whether closed-won deals from your CRM make it back to Google Ads and Meta as offline conversions. The single change that turns Smart Bidding from a junk-finder into a buyer-finder.
03 Why this audit, not a discovery call
The agency model
starts with a sales call.
The senior who sold you the engagement is rarely the person doing the work. I run this differently. The first deliverable is a written audit you can read on your phone. If the audit is sharp, you book a call to talk through the findings. If it isn't, you keep the PDF and you saved 30 minutes. No nurture sequence. No three-call discovery dance.
The audit goes to the same operator who would do the work. I write it personally over 4-6 hours of your account data. That's why it takes 72 hours instead of 72 seconds.
One audit · Sample rubric · 72 hours
Drop your URL.
I'll send back the audit.
No email gate. No discovery call required. The same operator who would do the work writes the audit.