00 Tools
Free tools. Senior expertise, no sales call.
Diagnostics, calculators, and reference architectures you can use right now to read your own account. Built from the same playbook I use on client work.
01 Available now
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Google Ads Setup Audit
Free. Senior eyes on your account before we ever talk.
I pull your account, your tracking, and the last ninety days. You get a written read on where the leak is and what to fix first. No call required. The same audit I run before every diagnostic conversation.
Request the audit -
Wasted Spend Calculator
A two-minute estimate of how much of your budget is leaking.
Plug in your spend, your conversions, and your average order value. The calculator estimates where waste is concentrated — match types gone wrong, audience signals not feeding back, attribution gaps — and gives you a directional dollar number to compare against benchmarks.
Run the calculator -
The Tracking Stack
How GA4, GTM, Google Ads, and Meta should be wired for a Shopify store.
My opinionated reference architecture for conversion tracking on Shopify. The pieces, the order they get wired, what server-side actually earns you, and what to leave alone. The starting point I take into every tracking rebuild.
Read the stack
02 In the build queue
Shipping next.
Get on the list.
- Coming soon
Tracking Architecture Scorecard
Twelve yes/no questions. A 0–100 score and a fix list.
A self-serve diagnostic of your tracking stack. Enhanced conversions, server-side GTM, GA4 purchase de-dup, Meta CAPI, the works. You get a score and a written punch list of what to fix, ordered by impact.
Tell me when it ships - Coming soon
Home & Furniture Brand Benchmark Report
Quarterly: median CPC, ROAS, and Shopping share-of-spend across home-vertical brands.
Aggregate benchmarks pulled from real Shopify home-and-decor brands I have audited or worked with. Median CPC, ROAS, Shopping CTR, Performance Max share-of-spend, by spend band. Quarterly PDF.
Tell me when it ships
03 Not what you needed?