01 Blog
Notes on Google Ads, Meta Ads,
and tracking.
Short essays. No marketing-blog filler. If a post can be one sentence, it is one sentence.
02 All posts
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Why Max Clicks = 0 Conversions: What I Keep Seeing in Audits
If you're using Max Clicks and seeing no conversions, it's probably not your ads. It's your traffic. Here's what I keep finding in audits.
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Why Performance Max Gets Credit for Shopping Conversions (And What to Do About It)
If Performance Max is getting credit for conversions that started with your Shopping campaigns, your data is not broken. Here's what's actually happening.
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Why Your Google Remarketing Campaign Isn't Working (And How to Fix It)
Most Google Display remarketing campaigns fail before they start. Here's the one setting you need to double-check before launching.
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Why Conversions Always Win Over Clicks in Google Ads
Clicks might look good on reports, but conversions are what grow your business. Here's how to reframe the conversation with clients who still chase traffic.
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Google's Search Term Matching Sounds Smart. But Is It?
Google's new Search Term Matching pulls signals from your landing page to expand reach. It only works if you turn on AI Max. Here's what I found when I tested it.
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Google Ads Revenue Doesn't Match GA4 or Shopify? Check This Overlooked Setting
If your Google Ads revenue doesn't match GA4 or Shopify, the problem might not be tracking errors. It could be an overlooked Customer Lifecycle Value setting.
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You Can't Smell the Flowers If You're Scared of the Bees: Why Bold Marketing Wins
Bold marketing isn't about being reckless. It's about moving fast, taking risks, and learning from the sting. Here's why the best strategies are often the scariest.
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How I Audit Google Ads Tracking Like a Surgeon (And Why You Should Too)
Most Google Ads and GA4 accounts look fine on the surface but the tracking is usually broken. Here's the exact audit I run before touching budgets or campaigns.
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What the 'No Recent Enhanced Conversions' Alert Actually Means
This alert in Google Ads doesn't mean your tracking is broken. Here's what it actually means, why it happens, and when to ignore it.
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