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The CLOSE Audit: the 5-pass lead-quality walkthrough I run before I touch a service-business account (2026 edition)
Smart Bidding finds you more of whatever signal you feed it. Most service businesses feed it raw form-fills and wonder why the leads are junk. The named audit I run before any campaign change on a service-business account.
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Closed-won to Google Ads in 48 hours: the offline-conversion pipeline I run on every service-business account (2026 edition)
The exact webhook pipeline I wire from HubSpot to Google Ads + Meta CAPI so Smart Bidding optimizes against actual paying customers, not raw form-fills. Trigger, payload, code, and the failure modes.
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Free PDFs Without an Email Gate: How the Funnel Actually Works
If you're giving away a PDF freebie with no email capture, the funnel still works. It just runs on pixels and the document itself, not on email drips. Here's the mechanism.
Want one of these on your account?
One strategy call. Direct. No account managers.
Thirty minutes on the phone. Bring the account, the goals, the story. Walk out with a clear set of next steps.