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Why Max Clicks = 0 Conversions: What I Keep Seeing in Audits
If you're using Max Clicks and seeing no conversions, it's probably not your ads. It's your traffic. Here's what I keep finding in audits.
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Why Conversions Always Win Over Clicks in Google Ads
Clicks might look good on reports, but conversions are what grow your business. Here's how to reframe the conversation with clients who still chase traffic.
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Google Ads Revenue Doesn't Match GA4 or Shopify? Check This Overlooked Setting
If your Google Ads revenue doesn't match GA4 or Shopify, the problem might not be tracking errors. It could be an overlooked Customer Lifecycle Value setting.
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How I Audit Google Ads Tracking Like a Surgeon (And Why You Should Too)
Most Google Ads and GA4 accounts look fine on the surface but the tracking is usually broken. Here's the exact audit I run before touching budgets or campaigns.
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What the 'No Recent Enhanced Conversions' Alert Actually Means
This alert in Google Ads doesn't mean your tracking is broken. Here's what it actually means, why it happens, and when to ignore it.
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