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The inbox is a catalog surface, and most home brands waste it with a stock template
I built 5 Klaviyo flows and 21 hero emails on 7 custom room scenes for a $3,000-AOV furniture brand. At that price, the abandoned-checkout email is the cheapest revenue you own.
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One hero shot loses the sale: the four product angles every furniture PDP needs
A single 3/4 hero shot leaves a furniture buyer guessing on depth, edge profile, and joinery. Here are the four white-background angles a PDP needs, and why the set is per-product.
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The $30K Shopify rebuild you probably don't need
An agency quoted a home brand $30K and 12 weeks to rebuild its Shopify store. A facelift on the existing theme got most of the result. Here's the line.
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How I audit a Shopify storefront fast without it getting shallow
A storefront audit run fast is usually a storefront audit run shallow. It does not have to be. The method: six domain audits in parallel, one operator judgment pass, and a verification pass, because the fast tools lie by omission.
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The content engine behind a Shopify home brand's blog (and the rule that blocks half its own ideas)
I built a Shopify home brand a nine-agent content engine: keyword research, outlining, catalog scouting, drafting, a two-layer voice gate, schema. The rule that matters most is the one that refuses to publish any post that does not link a real product.
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I paused all paid media in one state for 21 days. The incremental lift was 38%, not the 92% the attribution report claimed.
Attribution reports measure correlation, not incrementality. A 21-day geo holdout is the cheapest way to find out which fraction of your paid-media revenue would have happened anyway. The protocol I run quarterly on every $10M+ home brand.
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The 4 numbers I put in a $20M home brand's next board deck on paid (and the 3 numbers I cut)
Your board does not need eleven paid-media KPIs. It needs the four that map to decisions and the discipline to cut the seven that map to nothing. The memo I send to internal CMOs the week before the meeting.
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Your catalog photo budget is the CVR bottleneck (the 2026 math on lifestyle photography for Shopify home brands)
A $40K traditional photoshoot to refresh a 150-SKU furniture catalog used to be the only option. In 2026, modern lifestyle pipelines hit 99% product fidelity for 5% of the cost and 10% of the timeline. The math is the differentiator, not the imagery.
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New-customer CAC $127. First-order margin $95. The cohort payback curve that tells me whether to scale.
Blended CAC hides the cash math. A real CAC payback curve, measured weekly on the new-customer cohort, is the only number that tells a $5M+ Shopify home brand whether the next budget increase will fund growth or fund a cash crunch.
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Your ROAS is inflated by shipping and discounts (Smart Bidding is optimizing for the wrong number)
Most Shopify Purchase events send gross revenue to Google Ads. Smart Bidding then bids harder on the orders with high shipping. Margin contribution drifts down for a year before anyone notices. The 4-step fix takes 10 minutes plus a 6-week rebalance.
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The Bing pixel that said YOUR_VALUE_HERE
One afternoon inside a six-month-old Shopify Stape stack. Two GA4 properties, four duplicate-loading channel scripts, a Meta CAPI token leaked in version history, and a Bing pixel firing placeholder text since November. This is the average inherited tracking setup.
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The $32.99 order that reported as $148.95 (the Customer Lifecycle Value setting that inflates Google Ads revenue)
A Shopify client's $32.99 order showed up in Google Ads as $148.95. The dataLayer was clean. The cause was a Google Ads setting most agencies leave on by default.
Want one of these on your account?
One strategy call. Direct. No account managers.
Thirty minutes on the phone. Bring the account, the goals, the story. Walk out with a clear set of next steps.