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Your ROAS is inflated by shipping and discounts (Smart Bidding is optimizing for the wrong number)
Most Shopify Purchase events send gross revenue to Google Ads. Smart Bidding then bids harder on the orders with high shipping. Margin contribution drifts down for a year before anyone notices. The 4-step fix takes 10 minutes plus a 6-week rebalance.
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I switched a law firm off Max Clicks last quarter. Same spend, 72% qualified leads instead of 38%.
Smart Bidding optimizes against the signal you give it. Most service-business accounts give it the wrong one. The full rebuild that took qualified-lead share from 38% to 72% on the same $14K/mo media spend.
Want one of these on your account?
One strategy call. Direct. No account managers.
Thirty minutes on the phone. Bring the account, the goals, the story. Walk out with a clear set of next steps.