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Nine GTM Tags in 90 Minutes (the build I used to bill $2K for)
Ninety minutes, nine GTM entities, one orphan cleaned up. The tracking-stack build I used to bill clients $2K for, run with API tooling on my own container.
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The Click Text Trigger Trap (Why I Rebuilt My Own Tracking Last Week)
Most GTM setups fire conversions when someone clicks a button labeled 'Book a call.' Change the button copy and tracking dies, silently. Here's the audit and rebuild on my own site.
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The STACK Audit: the 5-layer pass I run before I touch a single bid (2026 edition)
An inherited Shopify tracking stack, $40K/mo through Google Ads, six months in, and seven things broken. The named audit I run on every account before I move a budget dollar.
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1,247 'remarketing' clicks. 14 from actual past visitors. (The Optimized Targeting trap)
I audited a Google Display campaign labeled retargeting. 98.9% of the traffic was cold. The cause was one setting almost nobody checks before launch.
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Max Clicks, 0 conversions: the bot-traffic pattern I see in 7 of 10 audits
An account I audited had zero conversions and a Max Clicks bid strategy. Microsoft Clarity replayed 5-second sessions with no scrolls and no interaction. Bots. The pattern is everywhere.
Want one of these on your account?
One strategy call. Direct. No account managers.
Thirty minutes on the phone. Bring the account, the goals, the story. Walk out with a clear set of next steps.