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Why I Run Six Performance Max Campaigns Instead of One
One Performance Max campaign is the default. For a mixed-catalog account at scale with a hyperlocal pocket, the default leaves money on the table. The geo × value-band matrix I run instead.
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Why Performance Max Gets Credit for Shopping Conversions (And What to Do About It)
If Performance Max is getting credit for conversions that started with your Shopping campaigns, your data is not broken. Here's what's actually happening.
Want one of these on your account?
One strategy call. Direct. No account managers.
Thirty minutes on the phone. Bring the account, the goals, the story. Walk out with a clear set of next steps.