01 Selected work
The work, the numbers,
what changed for the client.
Every case study is built from a real engagement. The narrative is short. The stats are stripped of fluff.
Industry
Channel
2.4x lift shopping roas
Vanity Resource had Shopping running but was getting buried by competitors with better feed data. I cleaned up the product feed, structured the campaigns by priority, and turned Shopping from a cost center into the brand's most efficient acquisition channel.
Read the breakdown→1.9x lift blended roas
An online retailer with strong organic demand was running a single Performance Max campaign trying to do everything at once. I rebuilt the structure around brand isolation, smart feed segmentation, and clean server-side tracking, and turned a flat account into a predictable growth engine.
Read the breakdown→50% ad spend reduction
A real estate law firm was burning budget on broad-match keywords with broken conversion tracking. I rebuilt the account around intent, fixed the data, and cut spend in half while doubling qualified signups inside 90 days.
Read the breakdown→Ready to talk
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